PRINCIPLE Denim Innovators

    PRINCIPLE Denim Innovators

    Don’t Miss Your Denim News

    PRINCIPLE Denim Innovators Gallery

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    Lana Ober

    I’ve been quite the denim fanatic for several years now, and am happy to apply this passion to something that I can share with others. I am also a graphic designer/web developer and have done design work for two of the biggest designer boutiques in town, which is partly to blame for the 100 plus pairs of jeans I now own in my collection! It always fascinates me how much can be done with the denim fabric alone, and the constant innovations will always keep me hooked.