YMI
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Mar 5, 2014
It seems that with all the denim trends that come and go, ripped, worn or distressed denim always seems to find its way back into the denim world. As I grew farther into the professional career-woman world, I’ve been more partial to cleaner styles, but … |
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Feb 14, 2013
OMG I so want summer baaaaack please! And to wear these cute and uncomplicated jeans and shorts from Californian brand Eugene Is My Middle Name! Just recently launched, their Spring 13 collection features unique color washes, prints and playful metalli … |
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Jan 7, 2013
When I first heard this name, “Eugene is my middle name”, I had no idea it was a denim brand, but I thought the name was quite intriguing and checked it out and, voilà , it IS a denim brand!! I always love to write about new brands and then keep an eye … |
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Nov 1, 2011
Yes, this is your Denimology editor dressed for Halloween. Eek! Below are my daughter’s costumes. I am sharing them because we really dig Halloween and bloggers far and wide tell me to share more personal pictures so here they are! Kymi went as a Sugar … |
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Sep 12, 2011
SO EXCITED! Our sale to raise money for the victims of Japan is UP! Check it out here in the Closed Brand online store! Each pair of jeans were provided by Closed and were specially designed by me, Jessie, (with help on special pieces from Kymi the cre … |
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Mar 5, 2014
It seems that with all the denim trends that come and go, ripped, worn or distressed denim always seems to find its way back into the denim world. As I grew farther into the professional career-woman world, I’ve been more partial to cleaner styles, but … |
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Nov 1, 2011
Yes, this is your Denimology editor dressed for Halloween. Eek! Below are my daughter’s costumes. I am sharing them because we really dig Halloween and bloggers far and wide tell me to share more personal pictures so here they are! Kymi went as a Sugar … |
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Jan 30, 2010
YMI Jeans Spring 2010 campaign was shot at the Edison lounge and on the rooftop of the Million Dollar Hotel in Los Angeles. The campaign was snapped by photographer and art director, Odessy Barbu. Included in the new collection are the Extreme by YMI d … |
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Nov 16, 2009
This site seems to be turning into a bit of Twilight-fest at the moment. Barely a day goes by without us mentioning somone from the cast on their global denim-clad promotional tour. Today we have Christian Serratos who plays Angela in the saga and who … |
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Mar 28, 2009
Whenever a new ad campaign from YMI Jeans is launched it is always interesting to see who they have chosen to front it. Last season they used the Friday Night Lights’ actress Aimee Teegarden and and for their upcoming Spring/Summer 09 campaign they hav … |
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Nov 5, 2008
Tracey Bingham is such an attention seeker that I almost feel bad for actually giving her some publicity, but anyway, here she wearing a pair of YMI jeans whilst at KTLA Television in Hollywood earlier this week. |
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Feb 14, 2013
OMG I so want summer baaaaack please! And to wear these cute and uncomplicated jeans and shorts from Californian brand Eugene Is My Middle Name! Just recently launched, their Spring 13 collection features unique color washes, prints and playful metalli … |
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Jan 7, 2013
When I first heard this name, “Eugene is my middle name”, I had no idea it was a denim brand, but I thought the name was quite intriguing and checked it out and, voilà , it IS a denim brand!! I always love to write about new brands and then keep an eye … |
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Nov 18, 2009
While Los Angeles was in the midst of a heat wave with record breaking temperatures, YMI was on location shooting the Winter 2009 advertising campaign. In the heart of the garment district in an abandoned downtown warehouse, they shot the new YMI Winte … |
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May 13, 2009
This week’s Designer Q & A is with David Vered, Designer at YMI Jeans. 1) Why do you think after 200 years jeans are still one of the most popular items of clothing? Jeans are a lifestyle (period). They are the easiest, most comfortable and practical p … |
