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Mar 5, 2014
It seems that with all the denim trends that come and go, ripped, worn or distressed denim always seems to find its way back into the denim world. As I grew farther into the professional career-woman world, I’ve been more partial to cleaner styles, but … |
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Feb 14, 2013
OMG I so want summer baaaaack please! And to wear these cute and uncomplicated jeans and shorts from Californian brand Eugene Is My Middle Name! Just recently launched, their Spring 13 collection features unique color washes, prints and playful metalli … |
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Jan 7, 2013
When I first heard this name, “Eugene is my middle name”, I had no idea it was a denim brand, but I thought the name was quite intriguing and checked it out and, voilà, it IS a denim brand!! I always love to write about new brands and then keep an eye … |
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Nov 1, 2011
Yes, this is your Denimology editor dressed for Halloween. Eek! Below are my daughter’s costumes. I am sharing them because we really dig Halloween and bloggers far and wide tell me to share more personal pictures so here they are! Kymi went as a Sugar … |
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Sep 12, 2011
SO EXCITED! Our sale to raise money for the victims of Japan is UP! Check it out here in the Closed Brand online store! Each pair of jeans were provided by Closed and were specially designed by me, Jessie, (with help on special pieces from Kymi the cre … |
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Jul 15, 2011
This pair of jeans was actually designed and painted by my 15 year old daughter Kymi. She was inspired by this video below made by Ryan Higa aka NigaHiga where he was raising money for Japan. Kymi is a huge anime fan and she thought it would be cool to … |
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Sep 12, 2010
This week’s give away is sponsored by YMI Jeans who are giving away a $400 shopping spree for in-stock items on their online store. YMI is one of the leading nationally advertised junior/young contemporary brands. With its roots in denim YMI is rapidly … |
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Jun 1, 2010
Here is the Fall/Winter 2010 ad campaign from YMI Jeans, which features a behind the scenes video of the photoshoot soundtracked by electro-pop duo Dr Hollywood. [grid ids=”140743,140745,140747,140749,140751,140753″] |
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Jan 30, 2010
YMI Jeans Spring 2010 campaign was shot at the Edison lounge and on the rooftop of the Million Dollar Hotel in Los Angeles. The campaign was snapped by photographer and art director, Odessy Barbu. Included in the new collection are the Extreme by YMI d … |
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Nov 18, 2009
While Los Angeles was in the midst of a heat wave with record breaking temperatures, YMI was on location shooting the Winter 2009 advertising campaign. In the heart of the garment district in an abandoned downtown warehouse, they shot the new YMI Winte … |
