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Brand Re-Launch

BLUER Denim Relaunches with New Owner

BLUER Denim is making a come-back. Well, actually it isn't really a come-back as they had never really been gone, just - let's put it this way - they have a new owner, Rogier Ducloo, and they are re-launching the brand in a big way.

Habitual Re-Launches with a New Denim Collection

If you look back, it's been about three years we haven't heard anything about Habitual. That's because the brand has been sold and "refurbished". Now they are ready for a come-back and have launched...

Tortoise – Spring/Summer 2018 Women’s Lookbook

It's been a few years since we had introduced American brand, Tortoise, here @Denimology in 2014. They have become quite a cult brand among denim lovers, especially known for their selvedge rip and repair jeans....

Triarchy Denim Debuts New Sustainable Collection

Trailblazing Canadian luxury denim brand, Triarchy, recently debuted new pieces from their namesake line and Atelier Denim collection at RE/SET. This is the first show from the brand after halting production a year ago to...

Bluer Denim – Relaunches New and Improved Website

Ever since we first introduced Bluer Denim @Denimology back in 2013, we have been looking out for the brand because of their unique selling approach. It was a brand solely sold online and therefore...

Edwin Denim x Adriano Goldschmied Collaboration

In its 70th anniversary year, Japanese denim powerhouse Edwin opened an U.S. creative studio and is brought in jeans legend Adriano Goldschmied to design a collection for the U.S. market. Well, and if this is...

Gloria Vanderbilt Re-Launches “Old” Jeans Styles Fall 2017

Lift your hand if you don't remember your mom, aunt, or older cousin wearing one of these when you were a crawling toddler still LOL! Or at least, don't remember ever having seen any...