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Charitable Contributions

Mother x Miranda Kerr Collaboration Lookbook

Among denim aficionados in the USA and all over Europe, there is hardly anyone who has not yet heard of Mother denim! Their jeans have an impeccable fit, especially their skinny jean which is...

Earth Day and the Madewell Blue Jeans Go Green Partnership

To celebrate Earth Day and the Madewell Blue Jeans Go Green partnership reaching 155k (155,532 to be exact) pairs of denim recycled, clean out your closet by bringing your old denim in to Madewell...

Olivia Culpo and Jamie Chung the 10th Anniversary of the Blue Jeans Go Green™...

Cotton Incorporated kicked off the 10th anniversary of the Blue Jeans Go Green™ denim recycling program with a VIP reception hosted by fashion and beauty influencer Olivia Culpo in New York City’s fashionable SoHo...

Denim Shoes for Children in Uganda

A group of Rochester middle-schoolers will play a part in putting shoes on the feet of children in Uganda — using old blue jeans. And we just love this idea of recycling old denim,...

Kate Hudson in Pajamas – Well, Almost – in Pajama Jeans

This past week, the one-time Penny Lane hosted an event celebrating Fabletics, Kate Hudson’s workout-wear brand, and its "Fashion Targets Breast Cancer" initiative. Instead of a swanky cocktail dress or anything that would’ve involved...

Jessica Biel in Rialto Jean Project Boyfriend Jeans

Jessica Biel was smiling at the cameras, while she was out in Los Angeles. Opposed to her usual more "goody girlie" get-up, she was this time showing some spunk! She wore a pair of...

Today is DENIM DAY 2016!

It is estimated that a sexual assault occurs every two minutes in the United States. The statistic is being highlighted during the month of April, which is sexual assault awareness month. Today, Wednesday, April 27, is...

3×1 + Victor Cruz Collection

On Tuesday, October 27th, Victor Cruz made a personal appearance at the 3x1 NYC store to meet with fans and customers, and celebrate the launch of his capsule collection with the luxury denim brand. This...

Hudson x Movember For Men’s Health

Hudson Jeans, the California–based premium denim company, announced an exclusive men’s denim collection in collaboration with the Movember Foundation. The limited edition collection, which will include custom selvage denim styles, will benefit the Movember Foundation...

J Brand – The Little Pink Jean

October being the breast cancer awareness month, a lot of brands have created their very special jean for this charity. J Brand is calling all of us to join them to fight breast cancer in...

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