I love to always be ahead of the (denim) game. Not only is this part of my job description, but it's also something that I enjoy doing anyway, even when I'm "off-job"!
I am sure that there is absolutely not a single lady out there that doesn't have at least two, or three, or ten skinny jeans in her closet. And what is urgently needed is an excuse
What with all the designer bags, shoes, tees, and sweatshirts featuring their own brand names - why not do the same with jeans. After all, aren't we all (somewhat) label whores.