Editorials

Before we're going into any details, let us take this opportunity for a shout out to all denim brands and denim retailers: Please, don't just describe jeans as hi-rise

Because old is the new NEW. Because we love anything vintage and vintage-related. And because we cannot resist jeans that were trendy back then and are an absolute

To be clear about one thing: we @Denimology are not ever trying to tell you what you should or should not do, or think, or buy. Our objective is to report about anything

Voluntary lock-in is (almost) over and we are slowly edging back to our normal life again. Kind of, let's say our "new normal". Carefully, aware of not getting too close to anyone,

So here's the follow up to the blue (denim) part in my closet. Today it's all about black jeans. So many shades of black, right, and with some camo pants mixed in between.

So if you're having a hard time switching from sweatpants back to denim to present yourself dressed up once again to the "outside" world.

Confused? Like - I am sure I saw this before! Well, you're so right! The same Jordache that you ave been shopping for in good old times at luxury (and now gone forever) retailer, Barney's,

I am sure I am speaking for most of you guys out there staying at home, working from home, or doing nothing at home. Once this pandemic is over, the last thing we will want to see is a reminder

This past week we introduced you to Modern American, sister brand of Los Angeles based, Fidelity Denim. Now, read on for more info about the brand and what their goals are.

Locked in my (not really) voluntary prison with nothing much to do - weather here in New York City is showing an all-time low for this time of the year - I did my usual browsing through