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Capsule S/S 2014 – Denim That Caught My Attention

{Singapore based company Dzojchen brings us the Asian Street Look Style} September is the time of NY trade shows again. This time, though, I made a promise to myself and to you: I am not...

Frame S/S 14 – Press Preview

Some denim blogs have been raving about Frame Jeans lately. I decided to find out personally what the buzz is all about and went to Frame's S/S 14 Press preview here in NYC. Their...

NYFW G-Star RAW – PARTY!!

G-Star RAW does not only make jeans, but they also make REAL Parties! I have to say that from all the NYFW events, this was by far the most RAD and unconventional event. The...

Adam Levine Launches Men’s Collection For Kmart

Last week I was invited to the launch of Adam Levine's men's line for Kmart in Soho, NYC. I was really impressed with the quality and style of the clothes, and especially the denim....

iSKO Insider Seminar

Nowadays the definition of denim is totally different than it was 20 years ago and is not as simple as you might think. Today's technology and innovation has taken this traditionally 100% cotton fabric...

Caroline Style – Levi’s® Revel Launch Party: SF

Love from sunny San Francisco! I'm Caroline, the newest reviewer here at Denimology and I can't wait to share my love of everything indigo with you. This week, I celebrated with Levi's for the...

Levi’s® Vintage Launch Of The Orange Tab And Party Images

This is really amazing news, Levi's! The orange tab vintage Levi's (LVC's) have been my consumer dream since forever. Unattainable and hard to find here in the US (you were more likely to find...

7 For All Mankind Luxe Performance Santa Monica Store Event

With the special guest Keegan Allen 7 For All Mankind claims their Luxe Performance program is one of the biggest breakthroughs ever in Men's Denim and last week I had the chance to attend their...

American Eagle Launches “Rock Your Walk”

Last week, American Eagle closed its flagship store on Times Square for the launch of their Fall 2013 "Rock your Walk" campaign. I love partieeeeeesssss! And this one was really full of fun with...

Intermezzo – Women Recap 2

{Current/Elliott - striped supersoft denim} As I mentioned yesterday, there really wasn't much new stuff to see at the show. Still, lke everything else, there were some bright spots: interesting details, or patterns or styles...