New Brands

Introducing Alyssa Less Jeans – Lookbook S/S 2018

If you are looking for some kind of different jeans, like fashion jeans, then Alyssa Less by Alyssa Lesser should be on your radar. Alyssa Lesser challenges the denim industry with her experimentation with dyeing,...

Introducing FRANKIE – New Store and New Denim + Q/A

I am sure a lot of you guys out there will remember the former LA brand, Frankie B. - super SUPER low-rise and very printed jeans.... Well, the company has been bought by fashion old-timer,...

Introducing: Revtown – Dynamic Stretch and Recovery for Men

Hello guys! Your turn now to score some of those very comfortable jeans that feature A LOT of stretch. It's been a must have for all the ladies and we are delighted to introduce...

Introducing: Life After Death S/S ’18 Lookbook

And the good news is that there is a new SUSTAINABLE denim brand just launching: Life After Death. Life After Death Denim produces premium denim and clothing made of 100% recycled, sustainable, and/or dead stock...

Introducing: Denimcratic Spring/Summer 2018 Lookbook

For months I have had the craziest and most exciting denim images popping up on my Instagram. So I decided to find out who was behind these really creative and innovating denim styles. The brand...

Introducing: Father’s Daughter Lookbook Spring 2018

California based denim brand, Father's Daughter is a small family owned workshop in the heart of downtown Los Angeles. Every piece is made with labor and shared love of denim. Father’s Daughter is a return...

Introducing: Royal Workshop Vintage Denim

And un-stoppable Adriano Goldschmied is absolutely UN-stoppable! Here he goes again with yet another venue. And this time it's all about vintage: What began as a passion project for industry veteran Ingrid Rodriquez, long time...

Brand to Watch: Ksenia Schnaider’s Women’s Denim

After having posted about Kiev-based fashion label, Ksenia Schnaider, a couple of times before, we're thinking that this is very likely a brand to watch out for. Original and very "outside-of-the-box", we are pretty...

Introducing: The Jeans Project – Denim Men and Women

Brad Alden Mowry and Danielle Lee are putting the finishing touches on the new 2,600-square-foot showroom space in downtown Los Angeles for their denim textile company, Artisan Cloth. The husband-and-wife team will officially host a...

New Denim: Eytys Launches Unisex Denim

Last year I discovered this Swedish sneaker brand, Eytys, and actually splurged on a pair of their thick soled super cool unisex hi-tops. This was one of the purchases I never regretted. As I am...