New Brands

white hi rise jeans

Introducing – Icons Gender Neutral S/S ’17 Lookbook

ICONS is a new denim brand from Los Angeles that I have had my eyes on for a couple of seasons now. Jamie Haller, who is also the creative director of NSF, is also...

Cristiano Ronaldo Launches his Own Denim Brand CR7

Cristiano Ronaldo has expensive taste. When the Real Madrid soccer player isn’t on the field, he likes to wear denim from Balmain, Givenchy, and Dsquared2. But many times, these brands don’t fit him off...

Jeans + Skater Shorts One Piece Anyone?

Meet the Ukrainian fashion brand, Ksenia Schnaider, and its skater-boy shorts/distressed skinny jeans hybrid. This is one pair of jeans with a very "split personality", but perhaps it's their inherent weirdness that has captured...

Saint Releases ‘Unbreakable 6’- Strongest Jean Yet

The Result? 360º torsional strength - motorcycle tested CE Level 1 impact, burst and abrasion protection, cut right and a pleasure to wear. THE UNBREAKABLE 6 FEATURES + Black Coated Finish + Regular Tapered Riding Cut + Saint...

Introducing: Johnny Was Blue – Brand New Denim Line

As promised, here is all about Johnny Was Blue newest addition to their brand, a complete denim line! Read below what they are telling us about this new line and all about the three key-styles...

New Kid on The (Denim) Block : Johnny Was Blue

Ready for a new denim brand? California made? Created and developed by people that have about 30 years of experience in the fashion industry..... cool, right! Well, we are stoked to be the first one...

We Love – Sonam Kapoor Created a Denim Sari

"Did I tell you the story of the denim sari of my dreams?" Sonam Kapoor is living every girl’s fashion dream. The star, who has rightly earned her title as Bollywood’s fashionista, once again proved...
Unemployed Denim

Unemployed Denim – A Personalized Vintage Brand

Unemployed Denim is a custom, reworked, vintage brand. Products are made-to-order for each customer from a carefully curated selection of vintage items. Their most popular article is the personalized denim jacket; customers pick the...

Hart ‘N Dagger – Jon Bon Jovi Launches New Denim Brand

Jon Bon Jovi has worn some incredible jeans in his day. The kind of torn-to-shreds, bleached-to-hell, patched, and embroidered denim that retails for over a grand in 2017. But the rock legend, now 54...

New Denim Brands to Watch Out For

We all know our Wranglers from our Levi’s, but this fall we’re turning our attention to a few new denim upstarts. You’ve likely never heard of the likes of Moussy, Hardeman, or Grlfrnd, but...