News

The ladies who started the Los Angeles contemporary denim label, Current/Elliott, have been busy in the last few years working for the Pottery Barn furniture and home decor chain. “Our homes are an extension of...

Live Durable™… Two words that are about to change the way you see the world. Viewed through a 3600 lens, the CORDURA® brand launches new campaign and tagline. Live Large. Live on the Edge. Live and...

Abercrombie & Fitch have relaunched their denim line for the first time in fifteen years, following a challenging few years for the US retailer. Denim has always been a key part of the Abercrombie &...

KAIHARA Corp., a denim manufacturer based in Fukuyama, Hiroshima Prefecture, known as a world-renowned denim production area, has launched the "Cruising JEANS" project to produce jeans with denim fabrics exposed to sea breezes during...

This might just be the end of your dilemma of choosing the right size/style when buying your jeans, and don't we totally love it! As it has done before, Amazon has taken an emerging trend...

And here is one more brand to add to denim guru Adriano Godschmied's already impressive resume: Miss Sixty. Miss Sixty, the renowned woman’s jeanswear and fashion brand founded by Vicky Hassan in 1991, is ready...

Oh wow - Lorde has certainly come a long way since she first appeared kind of chubby, with her amazing mane of black hair and sinister looking baggy black outfits! She has been laying low...

As all of our regular Denimology readers know, PRPS is one of our "pet" brands. We have been following them for years and have accompanied their creator and mastermind, Donwan Harrell, throughout his climb...

To celebrate Earth Day and the Madewell Blue Jeans Go Green partnership reaching 155k (155,532 to be exact) pairs of denim recycled, clean out your closet by bringing your old denim in to Madewell...