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CORDURA Brand is all About: Live Durable

Live Durable™… Two words that are about to change the way you see the world. Viewed through a 3600 lens, the CORDURA® brand launches new campaign and tagline. Live Large. Live on the Edge. Live and...

Abercrombie & Fitch Re-Launch Denim Line for Fall ’17

Abercrombie & Fitch have relaunched their denim line for the first time in fifteen years, following a challenging few years for the US retailer. Denim has always been a key part of the Abercrombie &...

KAIHARA DENIM Launches “Cruising Jeans”

KAIHARA Corp., a denim manufacturer based in Fukuyama, Hiroshima Prefecture, known as a world-renowned denim production area, has launched the "Cruising JEANS" project to produce jeans with denim fabrics exposed to sea breezes during...

Amazon Launches the Amazon Wardrobe

This might just be the end of your dilemma of choosing the right size/style when buying your jeans, and don't we totally love it! As it has done before, Amazon has taken an emerging trend...

Miss Sixty Relaunches with Denim Icon Adriano Goldschmied

And here is one more brand to add to denim guru Adriano Godschmied's already impressive resume: Miss Sixty. Miss Sixty, the renowned woman’s jeanswear and fashion brand founded by Vicky Hassan in 1991, is ready...

Lorde Featured in Elle Mag Wearing Grlfrnd Denim Shorts

Oh wow - Lorde has certainly come a long way since she first appeared kind of chubby, with her amazing mane of black hair and sinister looking baggy black outfits! She has been laying low...

PRPS Barracuda Mud Covered Jeans – Our 2 Cents

As all of our regular Denimology readers know, PRPS is one of our "pet" brands. We have been following them for years and have accompanied their creator and mastermind, Donwan Harrell, throughout his climb...

Earth Day and the Madewell Blue Jeans Go Green Partnership

To celebrate Earth Day and the Madewell Blue Jeans Go Green partnership reaching 155k (155,532 to be exact) pairs of denim recycled, clean out your closet by bringing your old denim in to Madewell...