Sustainable Denim

GAP Unveils New Sustainable Manufacturing Goal

Who never owned a pair of GAP jeans, please raise your hand, YO! GAP for me is synonymous with growing up, campus, strolling through malls..... and now they are joining the ever increasing list of...

Denim Expert – First Sustainable Denim Collection for Men

Mostafiz Uddin of Denim Expert Ltd. is launching his first sustainable men's denim collection for fall/winter 2019. The production of a jeans consumes and contaminates a huge amount of water. Mostafiz Uddin, owner and MD...

Wrangler – Adopting Water-Saving Technology

More and more denim brands are totally becoming environmental conscious and opting to produce their denim in an Eco friendly and sustainable way. American denim icon-brand, Wrangler, joined the club and we are delighted! Wrangler...

Triarchy/Atelier Denim – World Water Day

Yesterday, March 22nd, was World Water Day and we @Denimology want to point out again the importance of sustainability. Triarchy is one of the denim brands that have switched totally to #sustainabledenim and we are...

G-Star RAW x Jaden Smith Partner for Sustainability

We @Denimology are totally supporting anything sustainable and Eco-friendly. So it's with great pleasure that we are featuring G-Star's newest effort to make this world a cleaner and healthier place: "G-Star RAW and Jaden Smith...

Introducing: Blu & Blue Denim for Kids Lookbook

This Blu & Blue lookbook is going to be the high point for all mommies and daddies who love denim. An opportunity to create "mini-me's"! With the most trendy denim pieces for all ages...

Introducing: Italian Brand – Don The Fuller

Don the Fuller jeans is an Italian brand which started in 2013 by people that have been working in the Italian denim Industry since 1985. We got caught by these black and white images,...

VICUNHA – Celebrating 50 Years of Business

In 2018, Brazilian denim manufacturer, VICUNHA, is celebrating 50 years of business. Operating across three continents in eight countries with half a century of market expertise, VICUNHA TEXTIL, with its rich heritage, has become a...

Denim Expert – Launching Sustainable Denim Collection

The Denim Expert will be launching their sustainable denim S/S'19 collection at Kingpins Amsterdam. Denim processing is laborious. Water and chemical-intensive process, the effluent flow out of the washing plants around the world pollute the...

G-Star Raw – The Most Sustainable Jeans Ever!

G-Star RAW just launched its most sustainable jeans ever, created in partnership with Dystar, Artistic Milliners and Saitex. Available as part of the label’s SS18 capsule, the G-Star Elwood RFTPi jeans were developed using alternative...