Sustainable Denim

Sustainable is Fashionable – Our Top Choices Available RN

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Denim has been transformed into various forms in keeping with fashion. Although originally made of wool, the trend has been shifting to cotton.

Boyish Jeans – Are You Ready For The Green Mile?

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There is always a good and, to be precise, always a very welcome time to add a new and exciting denim piece to our collection. Looking at our

CORDURA – A Decade of Durable Denim

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As we become more conscious of the importance of sustainability, denim that is durable and lasts longer is a win-win must do. It is not only fundamental for making our planet a better place...

AE77 Review: Skinny Jeans + Recycled Cashmere Sweater

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I'm really not a fan of skinny jeans, as you all know by now. But here's the thing. I made that statement loud and clear in the AE77 SoHo store while I was there to choose a pair of jeans for my review. So, the very understanding and knowledgeable sales associated patiently guided me towards the men's skinny jeans ($168). She pointed out that the fit is unisex actually. And the jeans are not really skinny-skinny, but rather slouchy skinny. And I had to try them on. And ---- I left the store wearing them!

On Our Radar: AE77 – Find Out Why:-)

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We recently introduced AE77 here @Denimology, an American Eagle sister brand created with the focus on sustainability. It is a lifestyle brand and their collections are

RAEY Extra Fold Jeans – If You Love Uber-Sized 😁

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Matchesfashion's own clothing brand, Raey, once again is totally on our radar. We discovered the brand when we were all WFH during lock-down,

Artistic Milliners – 2nd Spot in the Latest Denim Top 100 List

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Artistic Milliners is honored to bag the 2nd spot in the latest Denim Top 100 list of the most influential people in the Denim Industry compiled by @wearglobalmagazine.

Everlane – “Get Into Denim” F/W 2021 Ad Campaign

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Everlane debuted its fall/winter 2021 ad campaign, "Get into Denim" with new faces famous for being "unapologetically themselves".

So What’s The Thing About Laser Distressing?

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Because all of us on this planet need to be constantly improving our participation in conserving our Mother Earth.

Mother + NET SUSTAIN + Carolyn Murphy Collaboration

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Not only are the newest Mother jeans super cool, but they are also made with sustainability in mind! Their collaboration with NET SUSTAIN x Carolyn

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