Sustainable Denim

Denim has been transformed into various forms in keeping with fashion. Although originally made of wool, the trend has been shifting to cotton.

There is always a good and, to be precise, always a very welcome time to add a new and exciting denim piece to our collection. Looking at our

As we become more conscious of the importance of sustainability, denim that is durable and lasts longer is a win-win must do. It is not only fundamental for making our planet a better place...

I'm really not a fan of skinny jeans, as you all know by now. But here's the thing. I made that statement loud and clear in the AE77 SoHo store while I was there to choose a pair of jeans for my review. So, the very understanding and knowledgeable sales associated patiently guided me towards the men's skinny jeans ($168). She pointed out that the fit is unisex actually. And the jeans are not really skinny-skinny, but rather slouchy skinny. And I had to try them on. And ---- I left the store wearing them!

We recently introduced AE77 here @Denimology, an American Eagle sister brand created with the focus on sustainability. It is a lifestyle brand and their collections are

Matchesfashion's own clothing brand, Raey, once again is totally on our radar. We discovered the brand when we were all WFH during lock-down,

Artistic Milliners is honored to bag the 2nd spot in the latest Denim Top 100 list of the most influential people in the Denim Industry compiled by @wearglobalmagazine.

Everlane debuted its fall/winter 2021 ad campaign, "Get into Denim" with new faces famous for being "unapologetically themselves".

Because all of us on this planet need to be constantly improving our participation in conserving our Mother Earth.

Not only are the newest Mother jeans super cool, but they are also made with sustainability in mind! Their collaboration with NET SUSTAIN x Carolyn