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ALLSAINTS – Some Cool New Denims And More!

ALLSAINTS has been our go-to lifestyle brands for many years. We love their denims as well as many of their quirky and often "overwhelming" other clothes.

Bangladesh: Struggle to Survive – Watch on BBC

Mostafiz Uddin, owner and creator of the Bangladesh denim brand, The Denim Expert, reached out to us @Denimology. During a feature about the plights of Bangladesh at the BBC,

Levi’s® xkarla Collaboration Fall/Winter 2020

Levi’s® and Karla Welch Explore Nature for October 2020. A crisp fall day. Fresh air and boundless adventure under a big blue sky. These are the aesthetic elements of the new Levi’s® xkarla Fall/Winter 2020 collection.

Balmain – S/S ’21 Runway Show + Denim Lookbook

So ok, fashion week isn't the same as it used to be. It's mostly about virtual, like at the Balmain S/S '21 runway show. It was virtually packed with celebrities, Jenners, Kardashians,

Walmart – Free Assembly Denim For Men And Women

This is really cool and comes with a super reasonable price-tag AND is produced in Leed-free fair trade certified factories. Walmart created it's own brand, Free Assembly,

R13 Spring/Summer 2021 Preview Video

Because life has been pretty much the same without much excitements, not to mention without much newness - at least when it comes to fashion.

Vote Campaign with Levi’s x Hailey Bieber x Oge Egbuonu

Hailey Bieber and Oge Egbuonu teamed up with activists, scholars, organizers and friends to create a powerful Public Service Announcement calling on all eligible voters to know

ONETEASPOON – LOVERS Collection Fall/Winter 2020

The newest capsule collection from Australian brand, ONETEASPOON, LOVERS, is a return to heritage, refined for 2020. A homage to where it all began


Continuing with our video fashion show from Modern American. Let's have a look at how Micky is wearing his Lexington slim fit jeans. The Lexington jeans are a slim straight


As stated in my previous video fashion feature - no live fashion shows - no problem. We're very happy with being able to see some of the Modern American life-style videos instead.