Hollister – Whaaaat Back To School? Already?

Hollister

Hey guys, no worries, school time is still ages away! This is just about the newest Hollister ad campaign, so relax please!

Hollister launched their Back to School (BTS) 2024 campaign. The campaign, shot by Ali Mitton and Gail Shamon, took place in Round Top, TX, and features a roster of young talent. In the campaign images you can have a sneak peak at the coming fall collection.

Here’s what’s in store for us:

On the women’s side, Hollister continues to include coquette silhouettes for the transitional season. Like skirts, dresses, babydoll pieces, and more. For fall, the brand puts an emphasis on all things cozy, with various styles of v-neck sweaters and the launch of the brand’s Feel Good Fleece. Low-rise baggy and super baggy denim is introduced as a big moment for both the men’s and women’s collections. 

In addition to wide leg and baggy jeans, utility pants and boxy tops are an important part of the men’s collection. The brand also included lots of vintage graphic tees. Among them there will be also some interesting partnerships with collegiate sports teams and F1 Racing. 

You can shop for the current Hollister collection here.

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