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Naomi Campbell in dVb Denim

Yet another Victoria Beckham related story. Whilst Posh Spice may have come under some criticism for not promoting her brand enough, her celebrity pals are certainly doing their bit to help. Naomi Campbell is...

Designer Q & A – Denim Of Virtue

This week's Designer Q&A is with Tadd Zarubica, founder of Denim Of Virtue. 1) Why do you think after 200 years jeans are still one of the most popular items of clothing? Firstly, jeans feel...

Denim Crime – The Dad Jean

Details.com has an article about the fatal denim crime that men of a certain age are often guilty of - the Dad Jean (the male equivalent to the Mom Jean ). These are sky...

Sugarcane 1947 – Aged By Broox

One of the most interesting things about an old pair of jeans is the unique patterns of wear and tear that are worn into the denim over time. Specialist denim store Self Edge wanted...

Fidelity Denim & The High School Butt

FashionWireDaily.com has an interview with Fidelity Denim founder Jason Trotzuk where he describes how his jeans help women achieve the "high school butt" which is a great soundbite if ever I heard one. According...

Victoria Beckham @ dVb Denim Launch

Victoria Beckham launched dVb Denim at Saks Fifth Avenue in New York last night in a very tight pair of white jeans from her own collection. According to a recent interview with Glamour magazine...

Designer Q & A – Deener Denim

This week's Designer Q & A is with Ya-el Torbati, Founder of Deener Denim and former Lead Designer at Yanuk. 1) Why do you think after 200 years jeans are still one of the most...

Denim Sales In UK & Japan Are Booming

According to an article in today's Metro sales of denim in the UK are booming, by the end of the year they are expected to reach £1.51 billion - which is a 4% increase...

Designer Q & A – Genetic Denim

Jessica Simpson in Genetic Denim True Leggings in Zinc This week's Designer Q&A is with Ali Fatourechi, Creative Director of Genetic Denim. 1) Why do you think after 200 years jeans are still one of the...

Intoxica Cutting Edge Eco Denim

Intoxica is a relatively new Dutch brand that aims to produce ethically sound, cutting edge denim. By using Japanese denim that is made using traditional methods rather than mass production they are able to...