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Mavi – F/W 2023 Campaign And Lookbook
Sustainable denim brand, Mavi, is welcoming in the new season with the launch of their FW23 campaign. Shot by photographer Lauren Loncar, the Mavi FW23 campaign and lookbook were shot at Hunns House in Stanfordville, NY, and feature models Jessica Storther (@jessicaannstrother), Adrianna Bach (@adriannabach), and Laurence Coke (@laurencecoke). For FW23, Mavi continues to move […]
FRAME – Modern Man 3rd Edition
Frame is not only all about sustainable denim, but also about reading, like fashionable reading! Since its launch in 2010, FRAME has attracted a devoted and stylish following for its handsome, sustainable denim. Simultaneously, the brand developed a reputation for throwing some of the hottest parties around the world. Wednesday night in New York City, Erik […]
Levi’s – Confirming Our Low-Rise Jeans Trend Prediction!
Continuing yesterday’s feature about the definite come-back of the low-rise jeans, today we got some cool Levi’s news for you denim ladies out there. Levi’s just launched a mini capsule of low-rise loose fitting jeans, adhering to the latest must-do trend. The jeans come in six different washes in sizes ranging from 23 to 34. […]
A.P.C. Fall 2023 Trending Denim Looks
Created by Jean Touitou in 1987, A.P.C. is a French clothing brand, authentic and accessible by way of its style, prices and philosophy. While A.P.C. first gained renown for its classic jeans in raw denim, the brand now offers a complete collection of men’s and women’s clothing and accessories that embodies a simple, casual elegance. […]
American Eagle @Amazon – How Cool Is That?!
American Eagle is featuring a new collection via the Amazon e-commerce site and a hit Prime Video series. The specialty apparel retailer, a banner of American Eagle Outfitters Inc., is kicking off its back-to-school season a new campaign featuring the stars of the Prime Video series “The Summer I Turned Pretty,” Christopher Briney, Gavin Casalegno, and […]
Good American Good News – First Store Opening!
When Khloe Kardashian and Emma Grede first launched their online denim brand, Good American, in 2017, they promised total size inclusivity. And they have kept their promise. And – probably the most important fact – they offer their customers the option of choosing to see their clothes in three different sizes, 0 – 8 – […]
R13 – Resort 2023/24 Lookbook
Don’t know, but is it just us, here @Denimology, but we feel that R13’s designer, Chris Leba, has calmed down somewhat. At least, looking at this almost perfectly elegant collection, that it kind of lacks the punk essence of the brand. Over destructed, anti-fit, ripped… what happened? The vibe of this collection is – at […]
Let’s Talk About Denim And Iconic Denim Brands
Denim dates back to the 17th century. Created in Nîmes, France, Serge de Nîmes was a cotton twill cloth made of wool and silk. It later became known simply as “denim.” Jeans were originally created as practical work wear, and their indigo color was chosen so that it would better hide the dirt when worn […]
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