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Katy Perry In Bleulab Jeans

Looking very little like Smurfette (she did her voice in the Smurfs movie), Katy Perry, is seen here wearing the Detour with Plum coating whilst out bicycling with her husband Russell Brand.

Kourtney Kardashian in Bleulab Jeans

Spotted on the streets, sisters Kim and Kourtney Kardashian were spotted filming a scene for their E! reality spinoff in Manhattan. Kim paired a flowing gray coat with sexy over-the-knee leather boots while Kourtney...

Giuliana Rancic In Bleulab Reversible Jeans

E! News presenter Giuliana Rancic was wearing Bleulab's Cobalt Pop Color Reversible Jeans while on the air October 8th. What a perfect color choice to complement the red/green background of the set. The cool...

BleuLab Holds First Sample Sale!

This is BLEULAB'S very first sample sale! Don't miss it and PLEASE tell all your friends about it! If you are a fashionista who can't resist a bargain on the world's most amazing reversible...

Bleulab Reversible Jeans S/S 2012 Lookbook

Bleulab (the reversible jeans we discovered a while ago) are calling this lookbook "In Motion" Transition to Spring 2012. I am entranced! I can't stop looking at the vivid colors in these beautiful images!...

Bleulab Reversible Jeans Backstage Video

This is Bleulab's "Behind The Scenes" video of the shooting of their Summer 2012 collection. And check back here because I will be posting their actual lookbook ASAP!

Jessie Loves: BLEULAB Detour Jeans in Plum

I am smitten with these BLEULAB Detour Reversible Skinny Jeans in Plum! I can't wait till my pair arrives! I want to flip up the cuff and rock them with my new wood platform...

Lisette Loves: Bleulab Reversible Jeans

Once more I can say totally unabashedly that we, at Denimology, kinda "discovered" Bleulab and I love seeing how they are growing and growing and becoming known for their absolutely unique "reversible" jeans idea....

Bleulab Denim – To Reverse Or Not To Reverse

So I have heard of this reversible denim, which definitely sprung my curiosity. My mind goes automatically to, how do they develop that wash? They must eliminate pocket bags, how does the...

Eliza Dushku In Bleulab

Eliza Dushku was at Comic-Con 2011 this week promoting the animated series Batman: Year One in which she voices the character of Catwomen. For the occasion she chose to wear a pair of Bleulab's...