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ilovejeans.com Expands Denim Selection

Here is the UK there are not enough decent online retailers of denim. One of the best out there at the moment is ilovejeans.com who are constantly adding to the brands they stock. This...

Mexican Denim Firms Turns River Blue

Companies in Mexico used by denim brands such as Levi's and Gap to launder jeans are polluting the local rivers with chemicals that are turning them bright blue (see above). According to local farmers...

SINGER22.com Online Fashion Store

Time for a commercial break. Denimology is currently being sponsored by the very clever and tasteful people at Singer22.com so I thought it was the least I could do to give them a plug....

Designer Q & A – Genetic Denim

Jessica Simpson in Genetic Denim True Leggings in Zinc This week's Designer Q&A is with Ali Fatourechi, Creative Director of Genetic Denim. 1) Why do you think after 200 years jeans are still one of the...

Intoxica Cutting Edge Eco Denim

Intoxica is a relatively new Dutch brand that aims to produce ethically sound, cutting edge denim. By using Japanese denim that is made using traditional methods rather than mass production they are able to...

Artful Dodger Jeans

Artful Dodger is a New York denim brand that appears to be targetting petty criminals judging by the look of their promotional photos. Their marketing campaign seems to consist of thuggish looking guys breaking...

Futura Laboratories Denim

Futura Laboratories, the Japanese streetwear brand have added some raw indigo and black denim jeans to their collection. (Source: HypeBeast)

Evisu Heritage Spring/Summer 07 Collection

The Evisu Heritage Spring/Summer 07 Collection consists of three sub-collections. Teiban, which consists of men's vintage cut jeans with some very prominent branding (see above). Umi Yama, which includes coloured, loose fit jeans...

Celebs In Zinc Leggings By Genetic Denim

Where do you go if you want the skinniest jeans? If the likes of Jennifer Lopez, Jessica Simpson, Lindsay Lohan and Keira Knightley are anything to go by then Genetic Denim are the...

Wahoojin Hand-Painted Denim

If you are looking for a pair of men's jeans that are really going to make you stand out in a crowd then you should check out Wahoojin. This Japanese denim brand produces high...