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My Ass Jeans & The Beauty Of The Butt

My Ass Jeans is a wonderfully named Italian brand that has come to the unavoidable conclusion that when it comes to denim it really is all about the booty. Since 2004 they have been...

Designer Q & A – Dr Denim Jeans

This week's Designer Q & A is with Alexander Graah, Founder of Dr Denim Jeans of Sweden. 1) Why do you think after 200 years jeans are still one of the most popular items of...

Drew Barrymore Models New Look Jeans

New Look, the UK womenswear brand has launched a new collection designed by British Fashion Designer of the Year 2006 - Giles Deacon. Not only that but the collection has been modelled by Hollywood...

Kuyichi Organic Denim

Kuyichi is a new organic denim brand named after the Peruvian god of the rainbow. Their goal is develop organic materials and ecological processes with contemporary and cutting edge styling. Kuyichi was founded in...

Gisele Ad Campaign For Tug Denim

Gisele Bundchen is the highest paid supermodel in the world and it's not hard to see why. Here she is starring in the new ad campaign for a Korean denim brand called Tug.

Designer Q & A – Paige Premium Denim

This week's designer Q & A is with Paige Adams-Geller, the Founder of Paige Premim Denim. 1) Why do you think after 200 years jeans are still one of the most popular items of clothing?...

Takumi Men’s Jeans

Takumi Jeans is a new American denim label that has taken the smart step of having their jeans handcrafted in Japan and the results are worth the extra effort. These jeans stand up very...

Won hundred Jeans

Won hundred is a Danish ready to wear fashion brand founded in 2004 that has recently started producing jeans. They have a range of dark and skinny jeans that have apparently been designed for...

Henry III Generation – Jeans With A Conscience

Henry III Generation is a new denim label created of Angie Ahmadi-Miller, a refugee from Afghanistan now based in the US. The jeans are made from the finest quality italian denim and use cuts...

Mariah Carey New Face Of Pinko

Mariah Carey was announced last week as the new face of italian clothing brand Pinko. She was in London to attend a cocktail launch party and was photographed outside Pinko's store in Knightbridge wearing...