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Celebrity Denim Overdose – Genetic Denim

It doesn't take a genius to work out that if you are a new denim brand the best way to ensure maximum publicity is to get some Hollywood hottie to squeeze herself into your...

Designer Q & A – Fidelity Denim

This week's Designer Q&A is with Jason Trotzuk, Founder, Designer and President of Fidelity Denim. 1) Why do you think after 200 years jeans are still one of the most popular items of clothing. Jeans...

Designer Q & A – April 77

This week's Q & A is with Brice Partouche, Designer of April 77 Jeans. 1) Why do you think after 200 years jeans are still one of the most popular items of...

Nikki Sixx’s Royal Underground

These days it seems you can't leave your house without bumping into another celebrity launching their own brand of jeans. This week's celeb denim designer is Nikki Sixx of Motley Crue who with Kelly...

Celebrity Denim – Cameron Diaz / William Rast

If I had to dream up a way of marketing a new denim brand I don't think I could come up with anything as perfect as William Rast denim designed by Justin Timberlake and...

Yahoo Buzz – Top 30 Jeans

Keira Knightley in 7 For All Mankind Jeans (The Most Searched For Jeans On Yahoo) Yahoo Buzz has released a list of the Top 30 most searched for jeans. The list is pretty mainstream, which I...

April77 Tribute Gibson Jeans

April 77 are about to launch a special edition pair of April 77 Gibson Jeans which are made in conjunction with that great old rock n roll brand Gibson Guitars. There are only 500...

Siwy Jeans – Designer Q & A

This week's designer Q&A is from Michelle Siwy of Siwy Jeans who not only designs jeans that make women look great but is also obviously a true denim lover. 1) Why do you think after...

Victoria Beckham Splits With Rock & Republic

Last week Victoria Beckham split with Rock & Republic whom she has been producing a very successfull line of jeans since Sept 2004. As was previously reported Victoria will now be launching her own...

Celebrity Denim – Lindsay Lohan

Lindsay Lohan appears in a blog/gossip column/celeb mag every single day of the year and here is yet another item to add to the tsunami of publicity. There's not much to say other than...