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Vigoss Fall/Winter 2011 Women’s Lookbook

This new collection from Vigoss, which I had the pleasure of viewing at Coterie, has a light, flirty young air about it. The jeans are simple, cute and without any frills, which also reflects...

Sold Design Lab Spring/Summer 2011 Lookbook Part 1

I am delighted to see a prediction come true when I "discover" a new brand, and it becomes big and well known. This happened with SOLD Design Lab of Los Angeles. When I discovered...

Kim Kardashian in Citizens of Humanity Jeans

Kim and Kourtney Kardashian are papped leaving Dash in New York dressed the part of the perfect New Yorkers. Kim wears a stunning pair of my favorite Citizens of Humanity Slick Skinny Leggings...

Siwy Spring/Summer 2011 Lookbook

Michelle Siwy, owner and designer of this brand, has come a long way from her famous Hannah Jeans which were worn by so many celebrities. This is one lookbook that I really had fun...

Gwen Stefani in L.A.M.B. Boyfriend Jeans

Enjoying a leisurely afternoon, Gwen Stefani was spotted in New York City looking lovely in a white sleeveless top paired with L.A.M.B. Stretch Boyfriend Jeans in Light Indigo Wash.

Meet Rachel Bilson @ Paige Denim Event in LA Today

Regular readers of Denimology will know that Rachel Bilson is a big fan of Paige Denim. In fact she is such a big fan that she is actually appearing (along with Paige Adams-Geller) at...

!IT Jeans Fall 2010 Lookbook

Los Angeles based denim brand, !iT JEANS sent us their Fall 2010 lookbook for your viewing pleasure. !iT JEANS is known for offering key styles for their eight basic body types. Their motto...

Eva Mendes in Rich & Skinny Cargo Crops

The pesky paps catch Eva Mendes shopping in Beverly Hills. Eva's rocking a pair of Rich & Skinny Cool Cargo Crops in Aloe.

CJ By Cookie Johnson F/W 2010 Lookbook

Here are a couple of shots from the CJ By Cookie Johnson F/W 2010 Lookbook. This is the third collection from the collaboration between the wife of NBA legend Earvin "Magic" Johnson and Michael...

Easy Money F/W 2010 Lookbook

Easy Money is another of the denim brands founded by denim Veterans Michael Glasser and Joie Rucker (who are also behind Rich & Skinny and CJ by Cookie Johnson) and here we have some...