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Replay Launches The TOUCH Collection

Replay presents TOUCH: disruptive new jeans for women with an amazing smooth-factor and a rich, attractive fabric. Innovation is simple: it works when the look and feel of any object are in perfect sync...

Try a New Denim Style – Replay Drop Crotch Slim Fit Jeans

Ummm, I know, you all love your skinnies, and so do I - kind of. Fact is that we are just not ready to drop them, but, on the other hand - at least...

Alessandra Ambrosio for Replay

Fronted by FC Barcelona’s very own Neymar Jr. - he's very Brazilian btw!, and also very Brazilian Alessandra Ambrosio, the new Replay ad campaign imagery showcases the new Hyperfree denim. The collection is the...

Irina Shayk For Replay

Replay came out with yet another of their super famous stretch jeans, first it was the Hyperflex, and now it is the Hyperskin - made for you to use doing all your exercises and...

Kate Moss in Replay Hyperflex

Kate Moss and Jamie Hince were snapped walking their dog in Highgate near the Flask Pub in London. Kate was wearing a pair of the REPLAY HYPERFLEX jeans from their F/W '14 collection. The...

REPLAY launches Hyperflex

Stretch Your Limits, is what this newest Italian Brand Replay suggests! Because Replay drives the stretch-denim revolution. Cool, let's check this out! And Alessandra Ambrosio, our Denimology denim queen is the spokeswoman for Replay's...

Replay FW 2014-15 Ad Campaign

Once again Replay opts for Brit photographer David Sims to capture the image of the new advertising campaign. With the Fall/Winter 2014-15 season it’s the third time around. Black & white and light & shadow...

Replay Laserblast L.I.F.E. Ad Campaign

We recently introduced you to Italian brand Replay's Laserblast concept, a fab new method of giving their jeans a worn-in vintage look using mineral pigments. Today, June 16th, Replay launches its new Laserblast L.I.F.E....

Replay Laserblast L.I.F.E.

Replay Laserblast L.I.F.E. uses natural mineral pigments in the dyeing technique which imbeds the fabric with a distinctive faux vintage appeal thanks to a fine variegation of hues. Using laser technology to create whiskering...

Replay Spring/Summer 2014 Women’s Lookbook

The Replay spring/summer 2014 women's lookbook has practically the same ingredients as their male counterpart. Lots of bleached jeans, skinnies and some of their styles are baggier and boyfriend-style. I feel that the denim for...