A new denim documentary, “Blue Gold: American Jeans,” which was released on VOD, DVD and Blue Ray this week and made its Los Angeles theatrical premiere on April 7th, explores the world’s fascination with jeans and what drives the $450 million in U.S. jeans sales a year.
Check out denim guru and one of the most important living denim legend, Adriano Goldschmied, at the event.
Jeans are a timeless wardrobe staple that have been around since 1871, when tailor Jacob W. Davis of Reno, Nevada invented them in partnership with Levi Strauss & Co. Today, Americans spend more than $450 million on jeans every year. The new documentary “Blue Gold: American Jeans” focuses on the phenomenon of the most popular item of clothing of all time.
Directed by Christian D. Bruun and narrated by Edward Burns, “Blue Gold” tells the story of jeans, their expansion across the world and the cultural impact they’ve had on rock & roll and hip hop. The documentary features interviews with fashion designers Tommy Hilfiger and Isaac Mizrahi, investor Daymond John (“Shark Tank”), singers Daryl Hall and Judy Collins, The Ramones drummer, Marky Ramone, and the founder of Diesel, Adriano Goldschmied. The film also follows vintage expert Eric Schrader as he travels the world showing the popularity of jeans globally.