Let Us Re-Introduce You to KSENIASCHNAIDER


KSENIASCHNAIDER is a Kyiv-based brand founded by Ksenia and Anton Schnaider. They have been one of the pioneers in sustainable fashion. Especially through their industrial-level upcycling efforts which include transforming vintage jeans into new creations​. Really exceptional and totally out-of-the-box pieces. So totally your thing if you are aiming for eye-catching and different. Don’t just […]

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Diesel – Behind the Denim Continues


Diesel’s Behind The Denim Series continues with two more episodes. and just to refresh your memory, you can have a look at the first episode here. Diesel: Behind the Denim is about the journey of a brand that has consistently pushed the boundaries of fashion, especially in the realm of denim. Diesel’s story is one […]

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Linen Denim – What Exactly Is This About?

linen denim fabric

Linen denim – did you also stop and think about what exactly this expression implies? I mean, yes, we know linen clothing. And we definitely know about denim fabrics. We’ve heard about cashmere denim – a super soft and very comfortable fabric, and raw denim, selvedge denim… But linen denim is relatively new. Well, it’s […]

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GUESS Jeans x Iris Law Ad Campaign S/S 2024

Iconic lifestyle brand, Guess, has named model Iris Law its first ambassador. Brazilian photographer Rafael Pavarotti photographed Law lying on a brown leather sofa wearing a double denim outfit. In another image, she is sitting on a chair. Marciano comments: “Iris represents the reimagination of the iconic GUESS girl imagery through the lens of GUESS […]

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Wrangler – Commitment To Sustainability

 Wrangler is working on a number of new partnerships in a continued strategic effort to keep denim waste out of landfills through systemic circularity practices. The variety of new initiatives all allow Wrangler to do more with less raw material. The brand is proud to further its commitment to sustainability through circularity by partnering with organizations dedicated to […]

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Diesel – Introducing Behind the Denim

Aiming to add a dose of pizzazz to the issue of sustainability, Diesel is launching a five-part mini-documentary series, in sync with the brand’s fun and irreverent style. Called “Behind the Denim,” each episode will take a close look at the life cycle of denim from farm to factory to the customer’s closet, underscoring the […]

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AG Jeans – What’s Old Is New Collection S/S 2024

What’s old is new again. Yesterday’s jeans become today’s denim as AG Jeans’ ‘The Jean of Tomorrow™’ evolves. EXPLORATION #4 COMPLETELY CIRCULAR DENIM Turning your old jeans into NEW “The seed for circularity began in 2023 with AG’s recycled exploration of The Jean of Tomorrow™. We partnered with a denim mill specializing in transforming post-consumer […]

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Triarchy – LBD in Denim? Yes Please!

So this is really a feast for all of us denim loving ladies in need of a little black dress that’s not too meh, run-of-the-mill! And it gets even better: a black tuxedo denim dress! And it’s sustainable denim! Did we get your attention?! Triarchy, in partnership with Bergdorf Goodman, has released an exclusive tuxedo […]

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