Levi’s® x Emma Chamberlain Collaboration

As mentioned in our previous feature about GANNI, find out everything about the latest collaboration with Levi’s, Featuring Emma Chamberlain, the two brands’ third collaboration is titled “Grow Up” and inspired by Mother Nature. For Emma, there’s nothing better than finding a pair of Levi’s® jeans covered in patches. “Whenever I find a pair of […]

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Lee x Daydreamer Collaboration

CRAFTED FOR THE LEGENDS OF TOMORROW Hard-wired and vintage-inspired. The Lee x Daydreamer collection remasters archival prints with traces of ‘90s nostalgia and workwear inspiration for looks that are ready to be loved and worn on repeat. This limited-edition release reimagines heritage styles with a dose of Californian sunshine. One of the most well known […]

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Let’s Talk About Wide-Leg Jeans

Okay, so we have come to the conclusion that there definitely is no way around the fact that wide-leg jeans are a “real” thing. Present in almost every fall/winter 2023 denim collection we viewed in the past few months, there is just no way we can avoid them. Wide-leg jeans are here to stay. But […]

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Forever 21 – Back To School New Denim!

When we are shopping for jeans, what’s better than buying top trending denim styles for super reasonable prices? Absolutely nothing! So if you are looking to renew your denim wardrobe, especially when soon it’s going to be that back-for-school time again, look no further. Forever 21 has just launched “Denim 21”, a new elevated fashion denim line, […]

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Gap x LoveShackFancy Collab

Here’s another very cool capsule collection to make our transition into fall more pleasant. It’s about the collaboration of Gap with LoveShackFancy which 76-piece collection launched this past week. To celebrate, Gap & LoveShackFancy hosted a Los Angeles launch event alongside campaign star Ciara. The entrepreneur and Grammy Award-winning performer, Hessel Cohen, and Gap’s global […]

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AE x Maddie & Kenzie Ziegler Collab

Maddie & Kenzie Ziegler star in American Eagle’s Back to School campaign while launching their limited-edition, custom-designed AE x The Ziegler Sisters collection. Maddie Ziegler & Kenzie Ziegler are taking their sisterhood and partnership to a fashionable new level! The dance superstars and influencers have teamed up with American Eagle for a new ’90s inspired […]

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Wrangler x Dallas Cowboys

An exclusive sponsorship of “America’s Team” doubles down on the denim brand’s western ethos and signature catchphrase: Long Live Cowboys™. Long known as the denim brand ‘made by cowboys for cowboys,’ Wrangler® is giving new meaning to that mantra, announcing its new multi-year sponsorship agreement with the Dallas Cowboys.  Prominently activated onsite at AT&T Stadium […]

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AG – The Jeans Of Tomorrow

The future of denim sustainability is more than recycling – it’s reincarnation. this week its third “Jeans of Tomorrow” collection, a line that explores the creative potential of post-consumer fibers.   Two fabrics are at the core of the collection. Unify, a soft taupe twill, is made with recycled cotton and features colorful slubs from post-consumer textiles. […]

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So, What Happened With The Boyfriend Jeans?

If you recently have been shopping for jeans online or in stores, you probably felt the same way we do. What happened to the term “boyfriend jeans”? How come nowadays brands classify their wide-leg, high-rise jeans as boyfriends? Aren’t boyfriend jeans supposed to be oversized (he’s probably wearing a bigger size than you!), low-slung, baggy […]

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PUMA x Anonymous Club – Plastic Covered!

Ok, so Puma and Anonymous Club are not really about denim. But what called out to us were the campaign images of this collaboration which do contain (plastic covered) jeans. PUMA tapped Anonymous Club, a creative collective company which is run by Hood by Air’s Shayne Oliver and a core group of collaborators, to re-envision the Plexus in a new and unique […]

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