Wrangler x Dallas Cowboys

An exclusive sponsorship of “America’s Team” doubles down on the denim brand’s western ethos and signature catchphrase: Long Live Cowboys™.

Long known as the denim brand ‘made by cowboys for cowboys,’ Wrangler® is giving new meaning to that mantra, announcing its new multi-year sponsorship agreement with the Dallas Cowboys. 

Prominently activated onsite at AT&T Stadium and amplified via television, radio and social media, the sponsorship pays homage to Wrangler’s deep roots in Texas and makes the global denim brand the official jeans of one of the most recognizable and influential football teams in America.

“The ethos of the Wrangler brand is already inherently embedded in the lifestyle of Cowboys players and fans. It is clear we are simply honoring a shared bond and mutual fandom displayed inside and outside our stadium for years,” says John Hickman, vice president of business development for the Dallas Cowboys. “It is going to be fun to watch the fans embrace this sponsorship by one of denim’s most iconic brands.”

The sponsorship will also include a free, monthly summer concert series, “Sounds of the Star presented by Wrangler,” at The Star in Frisco – Dallas Cowboys World Headquarters, along with pop-up donations and community activations.

Cowboys fans looking to elevate their game-day style can shop for Wrangler denim in retail locations across Texas or online, and can follow @wrangler to stay up-to-date on the latest Dallas Cowboys content.

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