On January 2nd, Levi’s launched its Lunar New Year collection for 2024 – the year of the dragon – as the 2023 year of the rabbit comes to a close.
Lunar New Year marks the beginning of the lunar calendar, a time to celebrate as friends and families gather to welcome good luck and prosperity while warding off evil spirits. As the Year of the Rabbit comes to a close, the Year of the Dragon is set to begin. Playing on the concept of jiē lóng – 接 jiē means welcome and 龙 lóng means dragon – Levi’s® welcomes the Year of the Dragon with the new Levi’s® Lunar New Year collection.
The Levi’s® Lunar New Year collection includes an array of denim tops and bottoms branded with a special red tab on the pocket and a custom leather back patch featuring dragon artwork and gold lettering.
Subtle nods to the Year of the Dragon are woven throughout the collection, from contrast color stitching to gold eyelets and shanks, and specially designed papercut graphics.
Men’s denim bottoms include the Gold Selvedge 501®jeans, the 512™ Slim Taper, the 502™ Taper – offered in an indigo wash – and the 568™ Stay Loose Carpenter.
Women’s bottoms include Gold Selvedge 501®jeans, High Rise Boyfriend jeans – offered in Selvedge denim and a lighter indigo wash – and the Pleated Baggy that pairs back to a Collarless Trucker in the same rinse.
For women, the collection also includes Baggy Overalls and a 90s Sherpa Trucker to match. For denim tops, men can sport the dark-rinse Relaxed Fit Trucker or the Jackson Worker. A series of dragon-themed accessories complete the Levi’s® Lunar New Year collection. A Knit Scarf features a Levi’s® branded dragon while a dark-wash Denim Bucket Hat displays an embroidered dragon and Levi’s® Red Tab. Lastly, the collection offers a Denim Tote with red leather detailing.
The Levi’s Lunar New Year collection is available for purchase online and in select Levi’s stores.
