Adriano Goldschmied for Pioneer Denim

collection

Last year we have featured Adriano Goldschmied partnering with Pioneer Denim to co‑create capsule collections under Daily Blue by AG + Pioneer Denim. You can read more here. The focus of this collaboration is future-minded denim featuring sustainable yarns, low-impact dyes, advanced washes and finishing sourced from technologies by Tonello, Jeanologia, Officina39, Soko, Bluesign, ZDHC, […]

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Introducing: INDIGOFERA – Denim Made In Sweden

denim

INDIGOFERA is Swedish denim brand celebrated for its craft, unique fabrics, and vintage-inspired fits. Founded in 2009 by Mats Andersson and Johan Söderlund in Sweden, Indigofera is dedicated to “PRIMA*-quality materials” with a focus on fabric development and craftsmanship. {*Prima is the Swedish word meaning quality} “Every choice in every detail that we construct, is […]

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GapStudio x Lila Moss – A New Drop

Lila Moss is the face of GapStudio’s Summer 2025 drop, styled by Zac Posen, Gap’s EVP & Creative Director since February 2024. The campaign features her in retro‑inspired “Denim It‑dress,” draped baggy jeans, a romper, crop shirts, voile dresses, and the signature “Gaptan” shirtdress. The collection celebrates “draped denim”, a liquid‑soft, sun‑faded wash with raw edges and […]

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PAIGE – Summer 2025 Lookbook

Paige

PAIGE is a premium Los Angeles–based brand launched in 2004 by former fit model Paige Adams‑Geller. The company is built around her passion for precision fit and quality craftsmanship. PAIGE became especially known for their Transcend™ denim – a soft, lightweight, stretchy blend (cotton, rayon, polyester, Spandex). Transcend denim gives us the trendy vintage-look without having […]

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Doublewood Denim – Raw Selvedge Denim

Let us introduce you to to Doublewood Denim, a heritage-rich raw selvedge brand with thoughtful design and real artisan quality. Founded in San Francisco in 2011 by Jade Lam, Jeffrey Lee, and Robin Chan, named “Doublewood” after combining Chinese characters in their names. Designed in SF and produced in a 30-year-old family-run workshop in Zhongshan, […]

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FRAME x Sotheby Collaboration, Huh?!

women

First thing that came to my mind when learning about FRAME’s collaboration with world known art House of Sotheby was: What the hell do these two have in common? Or like, why would I want to spend like almost $300 for a pair of Pajama Pants (top not included!)? 879ujoFRAME and Sotheby’s have launched a […]

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PacSun x Rare DNM Continuation👖

collaboration

This past March we featured the awesome collaboration of PacSun x Selena Gomes x Rare DNM. And the newest edition is happening right now. Pacsun is continuing its impactful and creative partnership with the Rare Impact Fund, with its curated summer iteration of the Rare DNM Edit for men and women, which launched today. Designed for summer style […]

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Levi’s x Beyoncé – The Collaboration On Tour

JEANS

Beyoncé and Levi’s continue their awesome collaboration on tour this summer with Cowboy Carter and the Rodeo Chitlin’ Circuit. Levi’s designed several custom looks for Beyoncé and her dancers for the world tour supporting her Grammy-award-winning “Cowboy Carter” album. Beyoncé took the stage in a custom Levi’s® one-piece with “LEVII’S” emblazoned across the chest and […]

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Gucci’s GG Ad Campaign 2025: EmRata in Denim

Gucci

Gucci celebrates the monogrammed emblem in their newest ad campaign, starring Emily Ratajkowski in Cannes. Shot by Daniel Arnold, the visuals trace Emily’s day along the French Riviera, with the iconic GG Monogram featured consistently across bags, accessories, and apparel. And of course, wearing denim! Moving from city streets to sunlit promenades, the campaign focuses on […]

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