In his Fall 2025 ad campaign Tommy Hilfiger races into the season with “The Hilfiger Racing Club. The campaign, featuring Claudia Schiffer and Nicholas Hoult, shifts classic American preppy into overdrive. The Fall 2025 collection draws inspiration from New York City, returning to the brand’s home base to reinterpret preppy codes with an updated sensibility. […]
Introducing: Masada Jeans Made In Israel
Masada Jeans’ founder, Laurent David Vannucci, travels the earth and the seven seas in search of rare vintage denim. He carefully selects pieces for their exceptional quality and unique history. Not only is the brand all about sustainability, but we also thought their washing process is quite unique and definitely worth looking into, Vannucci doesn’t […]
Ksubi By Alice Hollywood – Capsule Collection
The Ksubi by Alice Hollywood is a bold 14-piece capsule described as a love letter to the gaudy denim era of the early 2000s. The collab channels Southern Californian roots, merging the grit of skate culture with Ksubi’s street-meets-luxe DNA. This special collection is a collaboration between Ksubi, Australia’s rebellious streetwear icon, and Alice Hollywood, […]
Levi’s® Vintage Clothing – 1901 “Japan” 501®
Levi’s® Vintage Clothing (LVC) – 1901 “Japan” 501® is part of Levi’s Vintage Clothing line, which reimagines iconic archival models with modern authenticity. This particular model uses premium Japanese selvedge denim, renowned for its texture and quality, giving the 1901 design new life with refined tailoring and vintage accuracy. While now taken for granted, the […]
JOOP! Jeans – Fall/Winter 2025 Ad Campaign
Let’s talk about German denim brand, JOOP! Jeans today! JOOP! is a German luxury fashion house founded by designer Wolfgang Joop in 1986. The brand became known for its bold, expressive style and offerings ranging from fashion and accessories to homeware and fragrances. In 1988, the brand introduced JOOP! Jeans, a secondary denim and sportswear […]
Wrangler x ROA – Denim Of The Future
Wrangler and ROA, a leader in the evolution of technical outdoor aesthetics, have released a limited collection. This capsule was created from a fusion of Italian technical craftsmanship and American denim heritage. A reflection of the growing influence of outdoor performance wear in the urban and streetwear fashion space, the Fall/Winter ‘25 collection was created using ROA’s technical design DNA, […]
Good American x Olivia Jade F/W 2025 Campaign
Olivia Jade, renowned YouTuber and influencer, stars in the Good American’s Fall 2025 campaign. In this campaign, Jade is showcasing the brand’s latest drop of wearable wardrobe staples and cozy elevated basics. The aesthetic is everything we want for early fall. Think quiet confidence meets nostalgic Americana. Shot in a sun-drenched setting with vintage cars, […]
DKNY x Hailey Bieber – F/W 25 Ad Campaign
DKNY launched their new ad campaign for Fall/Winter 2025, introducing Hailey Bieber as the brand’s new global face. This new collaboration marks a fresh chapter for DKNY, rooted in New York street style and reflecting Bieber’s timeless, self-assured and effortlessly cool appeal. The campaign was shot by photographer Mikael Jansson in a stripped-back, industrial warehouse […]
What Happened With PRPS Denim?
Our feature today is because we have received so many inquiries about PRPS jeans – and you might not like it. But we are here to talk about denim in any way and in all matters. That includes also calling out to denim brands for what our readers – their customers – expect from them. […]
Are “Fashion” Jeans Really Denim?
This is a question we have been asked with increasing frequency by our readers. And the answer is sometimes yes, sometimes no. It depends on what kind of denim fashion jeans are made of. Remember, there are the “true” denim heads out there as well as the fashion loving jeans wearer. The difference?We’re breaking it […]