Your Daily Denim Destination
We don’t want to brag — but fact is, we have so definitely been predicting the come-back of low-rise jeans! Remember our Diesel feature (read here) back in March 2025, among many other trend reports. So now that low-rise jeans are officially back on the fashion radar this summer, are we allowed to brag?! What […]
ONI Denim takes its name from “ONI” (Devil). The origin of the name ONI traces back to the brand’s first business visit to retailers in Tokyo. The distinctive texture of the original ONI jeans left a strong impression on the retailers, likened to the rugged face of a devil (“oni” being the Japanese word for […]
Pacsun is reclaiming a familiar cultural cornerstone with the launch of its Fall 2025 campaign “Denim Days,” a celebration of the daily ritual of wearing jeans. The campaign was shot inside a classic shopping mall, at a time when Gen Z is rediscovering mall culture as a shopping destination and as a social and creative […]
Fiorucci’s Spring 2026 fashion show was a joyful, creative revival of Elio Fiorucci’s playful spirit. With freedom, optimism, and childhood wonder at its heart. Under Francesca Murri, Fiorucci reimagined Milan’s Via Paolo Sarpi as a fantastical public square where everyday meets surreal with a playful, childlike energy. Janina Zais joins the show as guest artist, extending […]
Gabriela Hearst’s first denim line made entirely from recycled cotton – continuing her trailblazing sustainability mission. The collection redefines designer denim, aligning high fashion with the denim industry’s growing commitment to circularity. This collection marks a shift in high-fashion denim. Luxurious, expressive bootcuts and wide legs, all underpinned by recycled materials, eco-dyeing, and clean production. If […]
For Spring/Summer 2026, Dsquared2 took a bold step away from traditional runway presentations and instead delivered its vision through a meticulously curated lookbook. Tiny distressed denim shorts adorned with metal rings to thread belts, and boasting raw cuts – paired with crop tops or hybrid tank designs – reflect the playful, audacious DNA of the […]
Founded by Hajime Inoue in 2012 in Kojima, Okayama, a city famed for denim production, TCB stands for “Taking Care of Business”. And also affectionately “Two Cats Brand,” honoring Inoue’s love of cats. “Denim of the people, by the people, for the people.” Specializing in recreating classic American denim form the 1920’s to the 1960’s, TCB […]
Michael Rider’s Celine has arrived and it’s nothing short of perfectly executed. Taking cues from predecessor, Hedi Slimane, Rider continues the house’s love affair with sharp tailoring and skinny silhouettes, especially in menswear. Men’s leggings and skinny jeans—a Slimane signature—still made their rounds, now softened by a styling approach that feels freer, less rigid. Te brand’s Spring/Summer […]
Summer is here and Good American has you covered with denim shorts for all your good times! Whatever your personal preference is – super tiny or extra long, you can find your new favorite denim short right there. And what’s even better is that the brand is totally size inclusive ranging from size 00 to […]
Guess Jeans and Jeanologia bring the future of denim to Tokyo. Guess Airwash™, developed by Jeanologia, makes history by replacing traditional stonewashing with air. From July 4 to 12, Harajuku, Tokyo’s iconic fashion district, will host “The Next 40 Years of Denim”, an immersive exhibition presented by GUESS to celebrate the past and future of […]