Introducing: SugarCane & Co.

sugarcane

SugarCane & Co. is a Japanese heritage denim brand known for its authentic vintage American workwear craftsmanship. Founded as part of Toyo Enterprises in the mid-1960s, Sugar Cane originally produced military uniforms for U.S. bases stationed in Japan. The brand’s name was bestowed by an American officer and has since become synonymous with vintage-inspired workwear. […]

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GANNI Fall/Winter 2025 – Tapestry Denim

embellished denim

GANNI definitely is into tapestry denim for this coming fall and winter 2025. And we’re totally jumping on the wagon. Tapestry denim is adding a very interesting new option if and when we feel like wearing something a bit different. But without having to give up our beloved denim! The collection leans into comfort, with […]

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Levi’s® Western Spirit – New Icons Campaign

Western

Levi’s® unveiled its new global Icons campaign, starring Grammy-nominated country artist Shaboozey alongside acclaimed chef, restaurateur, and Emmy-winning television star Matty Matheson. The new Icons campaign features three cinematic films starring Shaboozey with Matty Matheson, capturing the Western Spirit Levi’s shares with its wearers – scrappy, quick-witted, with a side of reckless.  Directed by renowned filmmaker […]

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Calvin Klein x Seventeen Mingyu Ad Campaign

Mingyu, member of SEVENTEEN and long-time Calvin Klein collaborator, headlines the Fall 2025 denim campaign, marking his third major collaboration with the brand. Photographed by Torso, the campaign leverages studio-set imagery – polished, minimal, and intentional – allowing Mingyu’s effortless charm to drive the story. Balancing between nostalgia and modern, the campaign is rooted in […]

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Levi’s® Blue Tab™ Collection – Second Drop

levi

Levi’® Blue Tab™ collection is the brand’s most elevated expression of denim craftsmanship to date.  With its latest Blue Tab™ drop, the brand is delivering its most elevated and sophisticated expression of denim artistry. The premium collection celebrates Japanese denim in its purest form through covetable fits and impeccable construction that honors time-honored traditions while embracing […]

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Post Malone In Skims And Wrangler – Ad Campaign

Wrangler

SKIMS Fall 2025 ad campaign, features Post Malone amid rugged, outdoorsy vibes that perfectly blend wilderness energy with high-comfort loungewear. And of course, denim included! Being a long-time fan of Wrangler, in the campaign, Malone rocked one of his favorite Wrangler jeans. The Wrangler® Cowboy Cut® Slim Fit Jeans. So yes, SKIMS is really betting […]

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JELADO – “Last Resort Denim”

Founded in 2005 by Yohei (Goto-san) after running a vintage shop, JELADO is deeply rooted in Americana aesthetics spanning the 1930s to ’70s. The brand meticulously re-creates vintage garments, offering modern interpretations free from nostalgia’s limitations. “LASTRESORT DENIM” is JELADO’s greatest masterpiece to date, but this time they have created a denim that is even […]

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Barrel-Leg Jeans Are Trending This Fall

trending

More than a year ago we’ve looked closer into a denim trend which back then was on the rise. The barrel-leg jeans. And we have to say this trend really caught on. In almost all previews and fashion shows we have seen one or another version of the barrel jeans. Definitely a trend which is […]

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