Ksenia Schnaider’s Pre-Fall 2025 collection draws inspiration from the iconic Bjork song “Army of Me” channeling its key themes of self-reliance and resilience. This collection from the Kyiv-based label blends utilitarian aesthetics, structured silhouettes, and muted military tones capturing the spirit of the times whilst remaining true to the brand’s rejection of self-seriousness and ethos […]
Big/Bigger Or Skinny/Skinnier – Which is You?
Here’s the thing. What made me think about this subject at all? Well, this morning I really got intrigued with my inbox! When I opened it, right on the very top two extreme juxtaposition, or very controversial, emails popped up on my screen. One saying on the subject line: Skinny jeans are back And the […]
DIESEL❤️VES TIMBERLAND – Collaboration
The new chapter of DIESEL❤️VES program is DIESEL❤️VES TIMBERLAND®. The project was launched in December 2023, with the first collaboration, DIESEL❤️VES LEE, debuting in March 2024. This initiative takes a purposeful approach to the cult of brand partnerships, applying collective creativity to address the perennial problem of overproduction. Diesel, a giant of the denim industry, […]
Lee X – Fabric Technology & Modern Design
Lee, the iconic American brand known for timeless style and innovative fit solutions, launched their newest fabric innovation. The Lee X, an exciting product platform that incorporates the latest in fabric technology and modern design. The Lee X platform expands upon the brand’s best-selling Extreme Motion line, which introduced stretch fabric and flex waistbands to men’s denim […]
PDF – Streetwear Meets Denim Fall 2025
PDF – the Italian interpretation of streetwear hit the runway this past week in Milan. And if you are an “anti-fit” kind of guy, then this is definitely a brand for you! PDF, established in 2023, is the brainchild of stylist, Domenico Formichetti. Titled “United Jam,” PDF’s Fall 2025 collection referenced ‘90s and 2000s hip-hop. […]
Levi’s® x UNDERCOVER – A New Collaboration
Levi’s® and UNDERCOVER joined forces once again, blending UNDERCOVER’s bold aesthetic with timeless Levi’s® design to celebrate the 35th anniversary of Jun Takahashi’s epochal brand. The campaign features Flea, bassist of the Red Hot Chili Peppers, photographed in his home by his daughter, Clara Balzary. Beloved for his simultaneously light and dark music, iconic personal style, and […]
Wear With Your Jeans – Sandy Liang x Salomon
The most worn combination on this planet: jeans x sneakers! We all agree on that, right 😉 So here’s a perfect new combo which just launched this week: Salomon and New York City-based designer Sandy Liang are back with a new sneaker project. For their third collaboration, Liang has injected her distinctive feminine aesthetic onto the […]
Miss Sixty x Bella Hadid Ad Campaign
Bella Hadid returns as the face of Miss Sixty. The denim brand’s latest campaign was created in collaboration with creative director, Terry Xu, art director, Frederic Saint Parck, and photographer, Carlijn Jacobs. Hadid captivates in Miss Sixty’s Spring-Summer 2025 campaign, bringing Y2K nostalgia to life against the backdrop of a retro supermarket. Captured by photographer Carlijn Jacobs, […]
McQueen Lunar Year 2025 – Ad Campaign
Alexander McQueen released its Lunar New Year 2025 campaign, celebrating the Year of the Snake with a blend of contemporary design and traditional symbolism. And, of course, denim included! The campaign explores profound themes of belonging, change, and the optimism that comes with new beginnings in its 2025 Lunar New Year. Set against the backdrop […]
Moschino Pre-Fall 2025 – A Lookbook With Humor!
Not only does Moschino’s Pre-Fall 2025 collection include some cool denim – he also made his lookbook super fun to check out! Have a look at below video:-) Photographed by Chris Rhodes at a villa outside Milan in Italy, the collection captures the essence of British aristocracy while incorporating Moschino’s unmistakable whimsy meets elegant core […]