Your Daily Denim Destination
Madhappy and Lucky Brand are teaming up for the first time in a collaboration rooted in optimism, individuality and self-expression. The campaign, shot in California by photographer Gillian Garcia, draws on the collection’s sense of Americana and nostalgia, capturing a relaxed, lived-in vision of optimism through denim, the natural landscape, and the spontaneity of being […]
It is with great sadness that I have to write today’s feature about Adriano Goldschmied leaving us. Yes – Adriano Goldschmied, widely known as the “Godfather of Denim”, passed away yesterday, April 5, 2026, in Italy after a long illness. Today, the world of fashion, and especially the world of denim, says goodbye to a […]
We are so delighted always to share denim news with you:-) Hopefully this coming year will bring new denim delights to all of us denim addicts:-)
Olivia Jade, renowned YouTuber and influencer, stars in the Good American’s Fall 2025 campaign. In this campaign, Jade is showcasing the brand’s latest drop of wearable wardrobe staples and cozy elevated basics. The aesthetic is everything we want for early fall. Think quiet confidence meets nostalgic Americana. Shot in a sun-drenched setting with vintage cars, […]
You all know about the terrible fires destroying so many places in Los Angeles. Sustainable Los Angeles based denim brand, Triarchy, not only committed to doing their part in helping the wildfire victims. They actually took this commitment one step further. Co-founder of the brand, Adam Taubenfligel, tells us: “I wanted to take a moment […]
Yes! Leopard print jeans are definitely having a moment in 2025. They’ve been spotted across both high fashion and streetwear, making a bold statement. And, besides, the return of the 90s and Y2K grunge, punk, and maximalist aesthetics has fueled the demand for statement denim. It’s also about sometimes we just feel like standing out […]
Happy holidays to those who celebrate… … and for the rest, Happy Wednesday!!