Gucci’s Fall 2026 collection, Demna’s first major Gucci runway collection, makes a strong case for clean, sexy, fitted-to-straight denim rather than the ultra-baggy look. Key denim looks: 1. Straight, clean jeansThe clearest men’s denim look is a light-wash, straight-leg jean with a relatively clean finish, worn with a tight black tee and Gucci belt. 2. […]
BOGNER Fall/Winter 2026 – Ski In Denim!
For Fall/Winter 2026, BOGNER presents its collection under “Luxury in Motion,” with a strong emphasis on alpine heritage, urban sophistication, and earthy seasonal color. Denim is present – the key story is refined, fashion-oriented colored denim rather than distressed blue jeans. So now you don’t have to ditch your denim anymore when you go skiing! […]
AllSaints by Aaron Esh – Fall/Winter 2026
London-based designer Aaron Esh released his debut Fall/Winter 2026 collection as the new Creative Officer of AllSaints, marking a major conceptual reboot for the brand. The Vision: Esh aims to reassert rather than completely reconstruct the brand, blending his signature Savile Row tailoring with AllSaints’ classic rock ‘n’ roll and 2000s indie sleaze DNA. The […]
Louis Vuitton – Resort 2027 Menswear
Louis Vuitton’s Resort 2027 collection, designed by Pharrell Williams, has two interesting denim directions. 1. Indigo denim with a 3-D mud effectThis is probably the most important denim look. The collection features a medium blue denim jacket and matching jeans, finished with a raised 3-D printed “mud” effect around the edges. It’s essentially clean indigo […]
MASU – Tokyo Spring 2027 Menswear
MASU is a Tokyo-based contemporary menswear fashion label established in 2017. The name MASU is derived from the Japanese verb ending in ‘~masu,’ used in polite expressions. In the same way that ‘~masu’ is used in daily life but never loses its value, MASU aims to maintain the same polite attitude over time, just as […]
RHUDE – Spring 2027 Menswear Lookbook
Rhude Spring 2027 is a particularly interesting collection for your menswear denim tracking. Rhuigi Villaseñor is pushing Rhude further into a post-street wear, luxury-sportswear direction, incorporating football culture, Americana, and more sophisticated tailoring. Fall 2027 is a collection exploring the integration of sports and fashion. There are several important denim looks in the Spring 2027 […]
DL1961 Pre-Fall 2026 Lookbook
DL1961 has its Pre-Fall/Fall 2026 looks out now, and it is quite relevant to the Fall 2026 denim story. Meaning, there’s another strong piece of evidence that Fall 2026 is NOT a return to skinny jeans. DL1961’s Pre-Fall looks are actually featuring baggy, loose-straight and tailored straight silhouettes. DL1961 Fall 2026 denim directions: Baggy is […]
AMIRI Spring 2027 – And What About Denim??
AMIRI Spring 2027 is definitely not the former distressed-rocker AMIRI denim. Mike Amiri shifted the collection toward a more polished, clean 1980’s Los Angeles. Well, here’s yet another brand swaying from beautifully distressed and ripped denims. What was once a denim brand known for amazing, truly unique jeans is now just another ex-denim brand digging […]
Wrangler x Lainey Wilson F/W 2026 Collection
Following up on their Summer 2026 collaboration, Wrangler and Lainey Wilson have now partnered up again for their Fall and Winter 2026 collection. This collaboration trades Lainey’s usual boho-Western signature for something even bolder. This marks Lainey’s latest collaboration with Wrangler, following her ongoing role as a brand ambassador, and continues to lean into the […]
RE/DONE – “The Unexpected Muse” Fall 2026
RE/DONE positioned its Fall 2026 collection, “The Unexpected Muse,” as a new chapter for the brand, led creatively by Meredith Kahn and Phillip Prado. The concept centers on women who influence fashion simply through their individuality rather than being conventionally styled as muses. For your denim trend tracking, the important part is the collection’s shift […]