Calvin Klein x Jungkook Spring 2024 Ad Campaign

Calvin Klein’s ad campaign “affair” with Jungkook which started last year, continues with the brand’s spring 2024 edition. Jungkook’s Calvin Klein Jeans spring 2024 campaign was shot by Mert Alas and styled by Emmanuelle Alt. Above you can see the campaign video shot. The black and white imagery, true to the American lifestyle brand’s ’90s […]

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Western Style Denim – Having It’s Moment RN!

In the last few years we’ve noticed that Western style denim was “pushing” consistently – present in almost every preview we attended. And the coming spring and summer seasons are going to be pretty much all about Western styles. Fashion model, Bella Hadid, is one of the celebrities clearly on top of the western trend. […]

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7 For All Mankind S/S 2024 Ad Campaign

FOREVER LA, FOREVER MANKIND Forever LA, Forever Mankind is a love letter to the vibrant and diverse city of Los Angeles, the birthplace of the brand, nearly two decades ago. Honoring the city’s unique culture and distinctive point of views, the campaign sets out to showcase the uniquecosmopolis and attitude of the city’s creative inhabitants […]

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True Religion x Saweetie Spring 2024 Ad Campaign

True Religion and American rapper, style icon, and Grammy nominee, Saweetie, teamed up for the brand’s spring 2024 ad campaign, Titled ‘Go There’, he campaign showcases Saweetie wearing True Religion’s women’s collection, set against a backdrop of exotic locations. In the campaign video, Saweetie navigates through a series of theatrical sets in a single continuous take, […]

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NOK NOK Fall/Winter 2024 Lookbook

NEVER ENDING SIN Nok Nok released its fall/winter 2024 collection, named “never Ending Sin”, inspired by the dark and turbulent times we are going through,… the energy crisis, war in Gaza and war in Ukraine is setting the tone for a kind of grey and uneasy mood. Blending tones of greys & blacks with touches […]

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Gap x Dapper Dan Collab – DAP GAP

In a groundbreaking collaboration, Gap and Dapper Dan have introduced their latest venture, the DAP GAP Spring Collection. A significant evolution from their previous engagements. This new line ventures beyond the familiar territory of sweats to embrace an expansive array of western denim styles, paying homage to the archetypal cowboy while infusing the vibrant spirit of Harlem. The heart of Harlem […]

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 Lee x Basquiat Collaboration

This past February 6th, 2024, Lee® launched their super cool newest collaboration featuring the work of artist Jean-Michel Basquiat. Available globally, the Lee x Basquiat capsule blends legendary denim and groundbreaking art in unique styles for men and women. Bursting onto the New York City art scene in the ‘80s, Basquiat’s use of bright colors and striking graphics […]

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Marine Serre Spring 2024 Denim And Metallic

Marine Serre’s new collection takes us back to the fundamentals, embodying love through animalistic and physical expressions. Half of Marine Serre’s spring 2024 collection was crafted from upcycled deadstock. And the rest was made from certified recycled fabrics and other materials. Which is important and good.  You can see the denims from this collection in […]

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Barrel-Leg Jeans – What Exactly Are Those?

A denim style that has been sneaking upon us for the past couple of years, the barrel-leg jeans, huh? Admitted, we haven’t been overly attentive to those before but now there is no more denying it – barrel-leg jeans are definitely a rising trend in 2024. To sum it up, barrel-leg, or balloon leg jeans […]

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