Your Daily Denim Destination
For Pre-Spring 2026, KSENIASCHNAIDER blends rural nostalgia with urban irony. Shot among gardens and coastal landscapes, the collection carries a soft, summery mood infused with the brand’s signature wit. This transitional collection is built around denim which is the core of KSENIASCHNAIDER’s identity. Embroidered jeans, hemp dresses and shirts, and soft knitwear come together to […]
Gucci’s Pre-Fall 2026 isn’t a traditional runway. It’s a lookbook shot by Demna himself and described as a kind of “imagined show”. The denim pieces here play a supporting but important casual role in a collection. We have to say that: Demna Gvasalia – former Balenciaga, now Gucci – has definitely calmed down! Or however […]
Lifestyle brand, American Eagle, has signed up with Spanish footballer, Lamine Yamal, as its global brand ambassador in a historic multi-year partnership. Yamal is one of the most promising young football talents worldwide. The contract runs for five years starting in summer 2026 and is the first multi-year partnership of its kind for the brand. […]
Etro is the brand for you if you’re looking for more classical denim. Let’s say, classical with a twist! Etro’s trademark embroideries and embellishments are a big thing for denim as well in this Pre=Fall 2026 collection. You’ll see denim textures integrated with patterned fabrics, such as velvet, jacquard, or patchwork. All very much in […]
Kaia Gerber has joined RE/DONE, the Los Angeles based denim brand originally known for upcycling vintage Levi’s jeans. Gerber will be an investor, creative partner, and advisory board member. She’ll be helping shape brand strategy, contribute to collection development, and work on creative direction for campaigns. “RE/DONE has always felt like a natural extension of […]
Looking at these amazing images which Phil Oh captured during the men’s Fall 2026 shows in Paris, one thing is absolutely clear. Oversized is THE thing also for this year. And the more the better. You can’t get “baggy” enough. So still, no hello, wellcome back skinnies. That is, of course, if your’e going to […]
Stevenson Overall Co. is a heritage-inspired denim and workwear brand blending old American workwear roots with meticulous modern craftsmanship. The brand is especially interesting for the denim enthusiasts and vintage workwear fans. Originally, Stevenson Overall Co. began in the 1920s in Portland, Indiana as a maker of rugged workwear for laborers and farmers. Then the […]
Wrangler partnered again with country music star Lainey Wilson. This time it is for Wrangler’s Spring 2026 ad campaign. This newest collection is focused on Western heritage, boho flair, and definitely bold denim styles. Blending classic Wrangler denim with Lainey’s rock-n-roll meets cowgirl aesthetic. Yeah, when Wrangler and Wilson team up, you can count on two things: authentic western […]
For the JW Anderson Fall/Winter 2026 season, Jonathan Anderson has shifted away from a traditional runway show, instead debuting the collection through a lookbook. For this season, Anderson focuses on the “art of making,” featuring his circle of friends and actual artisans in the lookbook. Denim remains a core pillar of the collection, specifically highlighting […]
GUESS? announced global entrepreneur and fashion icon, Chiara Ferragni, as the face of its Spring/Summer 2026 global advertising campaign. The campaign was captured through the cinematic lens of the renowned Morelli Brothers. A symbol of innovation, self-expression, and digital influence, Ferragni embodies a bold new chapter for GUESS. One that bridges the brand’s iconic heritage with […]