Kings of Indigo (K.O.I.) is a classic denim brand. Their objective is simply to produce sustainable clothing socially and environmentally, without compromising on quality. The jeans of K.O.I. are of high quality and are made to last. In addition to jeans, the denim brand also makes other clothing with a streetwear style. “We are Kings Of Indigo.Denim by heart, forever […]
Introducing: INDIGOFERA – Denim Made In Sweden
INDIGOFERA is Swedish denim brand celebrated for its craft, unique fabrics, and vintage-inspired fits. Founded in 2009 by Mats Andersson and Johan Söderlund in Sweden, Indigofera is dedicated to “PRIMA*-quality materials” with a focus on fabric development and craftsmanship. {*Prima is the Swedish word meaning quality} “Every choice in every detail that we construct, is […]
PAIGE – Summer 2025 Lookbook
PAIGE is a premium Los Angeles–based brand launched in 2004 by former fit model Paige Adams‑Geller. The company is built around her passion for precision fit and quality craftsmanship. PAIGE became especially known for their Transcend™ denim – a soft, lightweight, stretchy blend (cotton, rayon, polyester, Spandex). Transcend denim gives us the trendy vintage-look without having […]
Doublewood Denim – Raw Selvedge Denim
Let us introduce you to to Doublewood Denim, a heritage-rich raw selvedge brand with thoughtful design and real artisan quality. Founded in San Francisco in 2011 by Jade Lam, Jeffrey Lee, and Robin Chan, named “Doublewood” after combining Chinese characters in their names. Designed in SF and produced in a 30-year-old family-run workshop in Zhongshan, […]
FRAME x Sotheby Collaboration, Huh?!
First thing that came to my mind when learning about FRAME’s collaboration with world known art House of Sotheby was: What the hell do these two have in common? Or like, why would I want to spend like almost $300 for a pair of Pajama Pants (top not included!)? 879ujoFRAME and Sotheby’s have launched a […]
PacSun x Rare DNM Continuation👖
This past March we featured the awesome collaboration of PacSun x Selena Gomes x Rare DNM. And the newest edition is happening right now. Pacsun is continuing its impactful and creative partnership with the Rare Impact Fund, with its curated summer iteration of the Rare DNM Edit for men and women, which launched today. Designed for summer style […]
Levi’s x Beyoncé – The Collaboration On Tour
Beyoncé and Levi’s continue their awesome collaboration on tour this summer with Cowboy Carter and the Rodeo Chitlin’ Circuit. Levi’s designed several custom looks for Beyoncé and her dancers for the world tour supporting her Grammy-award-winning “Cowboy Carter” album. Beyoncé took the stage in a custom Levi’s® one-piece with “LEVII’S” emblazoned across the chest and […]
Raleigh Denim – “Making The Ideal Jeans”
One of my favorite hang-out denim places used to be the Raleigh Denim store in the heart of Soho in New York City. Sadly, that store closed a few years ago. But the good news is, you can still buy Raleigh jeans on their website, they continue with their denims firm and strong. Here’s their […]
Gucci’s GG Ad Campaign 2025: EmRata in Denim
Gucci celebrates the monogrammed emblem in their newest ad campaign, starring Emily Ratajkowski in Cannes. Shot by Daniel Arnold, the visuals trace Emily’s day along the French Riviera, with the iconic GG Monogram featured consistently across bags, accessories, and apparel. And of course, wearing denim! Moving from city streets to sunlit promenades, the campaign focuses on […]
Chain Stitch Denim – What’s This About?!
In the past few months we have been featuring a lot denim brands specializing in selvedge denim. Some of them very “insider” – not too well known – like STUDIO D’ARTISAN. And some of them, like Naked & Famous, well known by most denim lovers and denim heads. We are very focused on continuous featuring […]