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G-Star x Magnus Carlsen

The world champion chess player Magnus Carlsen is continuing his partnership with G-Star RAW (which started in 2010) as their SS14 campaign ambassador (his 3rd campaign with G-star), and will also be partnering with...

Interview with G-Star Raw’s Face Magnus Carlsen

Fashion Week here in NYC. I am at the G-Star showroom interviewing Magnus Carlsen, the chess prodigy, youngest world champion and the "face" of G-Star. Here is the transcript of our conversation: (and yes, he...

Magnus Carlsen and Liv Tyler For G-Star

G-Star has enlisted 19 year old Chess Champion, Magnus Carlsen to not only star in their new ad campaign (along with Liv Tyler) but have taken their partnership to the next level by having...

GSTAR – Lily Cole: Art Basel

Unconventional beauty and international model Lily Cole stars next to king of chess Magnus Carlsen in the G-Star RAW Spring/Summer 2014 campaign. During Art Basel Miami, G-Star co-hosted an event with Interview Magazine and...

Vincent Gallo for G-Star Raw Fall 2011

Last season G-Star Raw selected chess master Magnus Carlsen as the face of their brand. This season they have gone for actor Vincent Gallo, who was chosen because he "is unorthodox, authentic, imperfect and...

G-Star: Complete Coverage On Denimology

The Denimology team will be bringing you complete coverage of G-Star's Fall/Winter 2011 collection which will be launched tonight during New York Fashion Week. Jessie, who came in from Florida, and I will keep...

Gemma Arterton For G-Star SS2011 Campaign

British actress Gemma Arterton joins chess grandmaster Magnus Carlsen as the face of G-Star's Spring/Summer 2011 ad campaign. The black and white portraits were captured by G-Star's favorite photog, Anton Corbijn. In...

Liv Tyler at G-Star Raw S/S 2011 Show

Liv Tyler and chess champion Magnus Carlsen attended the G-Star Raw S/S 2011 show and personally I'd like to say double denim never looked so good! Kudos to G-Star for taking a new approach...