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FRAME x Sotheby Collaboration, Huh?!
First thing that came to my mind when learning about FRAME’s collaboration with world known art House of Sotheby was: What the hell do these two have in common? Or like, why would I want to spend like almost $300 for a pair of Pajama Pants (top not included!)? 879ujoFRAME and Sotheby’s have launched a […]
TOTEME’s Summer 2025 New Denim Styles
TOTEME is a Swedish brand founded on the principles of minimalism, long-standing style, and meticulous craftsmanship. The brand was founded in 2014 by Elin Kling and Karl Lindman. Sustainability is the main focus of the brand: “We are committed to establishing TOTEME as a brand that inspires customers and brands to make decisions that benefit, […]
FRAME x Ritz Paris – A New Capsule Right Here!
Exactly one year after their last launch, Los Angeles-based fashion brand, Frameis back with a new capsule. And it is their fourth collaboration with Ritz Paris. The prestigious hotel Ritz Paris on Place Vendôme is primarily known for its luxurious rooms and exemplary service. And once again it offers more than just plush beds and […]
Carolina Herrera x FRAME – A Colorful Collaboration
In an unexpected, yet exciting, collaboration Carolina Herrera has partnered with FRAME for its first ever limited edition capsule collection. The capsule, which debuted at the Carolina Herrera Resort 2024 runway show in Mexico City this November, fuses Carolina Herrera’s classic elegance with FRAME’s expertise for denim. Thus creating a fresh and modern take on […]
The Six Best Denim Brands For Petite Women
So ok, we know that fashion these days makes it easy for us to choose or our inseam length. Any inseam length will be okay because we’re just going to snip them off anyway. Right? No, absolutely not right. Because it’s not only about inseams, but about the whole fit of the jeans. The waist, […]
Trend Report – Denim Fits To Expect This Fall
This coming fall 2024 we will be seeing lots of “Déjà vu” denim fits, agreed. But there will also be variety of new looks and trends that expand beyond the traditional styles. Mainly, most of what we have seen already will be back with somewhat different details. Here are some of the standout trends: 1. […]
Unlock Spring 2024 Style: Frame x Amelia Gray Campaign
After having tapped Gisele Bündchen, Frame is now announcing Amelia Gray as their ambassador in their latest ad campaign. Coming hot off the heels of its latest campaign with Bündchen, Frame has turned to American model and TV personality Amelia Gray as its latest face for S/S24. Here you can see Amelia posing completely naked clutching a pair […]
Denim Expert – Biological Effluent Treatment Plant (ETP)
Towards Zero Impact: Denim Expert’s Commitment to 100% Water Recycling and Zero Discharge of Hazardous Chemicals Denim Expert Ltd. remains steadfast in its commitment to sustainability and eco-conscious practices, setting an exemplary standard in the garment manufacturing industry. With an ambitious goal to achieve 100% water recycling and zero discharge of hazardous chemicals, the company […]
FRAME x Gisele Bündchen – Spring 2024 Ad Campaign
FRAME announced the continuation of its collaboration with supermodel Gisele Bündchen for its Spring 2024 collection. The campaign, photographed by FRAME Co-Founder and Creative Director, Erik Torstensson, captures Gisele in a series of intimate and relaxed settings in Miami, wearing the brand’s latest designs, including denim, of course! According to FRAME, the campaign is intended to show a […]
Phil Oh – 2023’s Best Streetstyle in Denim
If there is one photographer who always captures our attention during fashion weeks and the likes, it’s Phil Oh. Being a fashion blog, we receive the latest runway show and collection preview images all the time. But – speaking for myself – I find the street looks just as fascinating and interesting as any fashion […]