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Mavi – Spring/Summer 2024 Ad Campaign

Inspired by the laid-back lifestyle of Southern California’s coast and its ’90s roots, Mavi’s SS24 collection channels retro-era design and features earth-friendlier fabrics. The campaign reflects LA’s natural beauty and laidback lifestyle, with enduring denim styles and effortless but elevated essentials. The brand continues to move towards their goal of having 100% sustainably produced denim […]

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True Religion x Saweetie Spring 2024 Ad Campaign

True Religion and American rapper, style icon, and Grammy nominee, Saweetie, teamed up for the brand’s spring 2024 ad campaign, Titled ‘Go There’, he campaign showcases Saweetie wearing True Religion’s women’s collection, set against a backdrop of exotic locations. In the campaign video, Saweetie navigates through a series of theatrical sets in a single continuous take, […]

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Preview Spring 2024 – Celine Denim Looks

Celine’s Hedi Slimane presented their Spring/Summer 2024 collection at France’s Bibliothèque Nationale Richelieu in a runway film. Named “Tomboy”, the collection also includes denim and leather looks, definitely the most present items in our closets. While the Spring/Summer 2024 show took place at France’s Bibliothèque Nationale Richelieu, the collection was anything but scholarly. There were certainly preppy-coded […]

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Mother Denim Launches Bowie Capsule

Mother Denim announced the launch of its Swing ’23 capsule collection paying homage to David Bowie’s otherworldly Ziggy Stardust era.  It’s been more than 50 years since British singer/songwriter David Bowie introduced his over-the-top, flamboyant Ziggy Stardust alter ego to the world in an album released during music’s glam rock era. Bowie passed away seven […]

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New Denim Shorts Anyone? Right Here!

Yesterday we were all about the men’s denim shorts and today we’re all yours, ladies. Let’s talk about denim shorts. One of the most coveted denim staples in summertime, denim shorts are a must-do, no matter your body shape, age, gender. There are denim shorts of all kinds out there, ranging from short-short to knee […]

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Wrangler’s Cowgirl Looks – So Very RN!

It’s been building up for a few seasons and it looks like now the trend is really having it’s big time moment this summer. We’re talking about the Western trend, or cowboy/cowgirl fashion to be precise. Wrangler, one of America’s most iconic denim brands has always been on the it, their Western style jeans have […]

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So, What About The Low-Rise Jeans? Yes/No?

With the warmer weather now upon us we’re back to thinking about our jeans in terms of fit and style. While we are all about being comfortable, warm, and covering up during the long winter months, we’re so ready for some new “show-off-your body” jeans now. Cropped t-shirts, tank tops, tucked-in oversized button-downs, anything to […]

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H&M x Mugler – A Real Throwback To The 80’s

H&M nailed it again! The long awaited collection designed by Mugler’s creative director, Casey Cadwallader, includes both womenswear, menswear and accessories and launched in select stores and online today. The collection is true Mugler, each piece is defined by the irrepressible Mugler energy: playful, youthful, body-positive and complimenting each individual’s identity. The womenswear styles include signature […]

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