Denim has long been a favorite of fashion’s dynamic twin duo, Dean and Dan Caten, founders and creative directors of the Italian brand DSQUARED2. To honor its significance, they’ve made it the focus of their Fall/Winter 2024 ad campaign.
Actually, DSQUARED2 is especially famous for its denim creations, distinguished by their exceptional washes and distinctive styles.
The brand’s fall/winter 2024 Denim ad campaign was photographed and directed by acclaimed Italian fashion photographer and director, Giampaolo Sgura. Thanks to Sgura’s mastery in photography, the campaign managed to bring boldness and sensuality to the forefront with the help of rising talent Freddie Brosnan.
Decked in Dsquared2’s newest denim collection, Brosnan appeared confident as he bared his toned physique to bring forth the audacious characteristic of the designs. You can check it out here.
The campaign also features models Lydia Waldrop and Ondrej Mokoš, highlighting the versatility and universal appeal of Dsquared2’s denim collection. The creative team includes casting director Simone Bart Rocchietti, makeup artist Luca Cianciolo, and hair artist Ezio Diaferia, all contributing to the campaign’s compelling visual narrative.
In this collection’s intimate portraits, the chosen model showcases a variety of denim pieces with unique worn and painted finishes. The selection includes shirts, jackets, pants, and shorts, all featuring DSQUARED2’s distinctive red label.
“Step into the daring world of dsquared2’s fall/winter 2024 denim collection, where each piece isn’t just clothing—it’s a command. In a setting that strips down to the essentials, our denim challenges you to not just wear it, but to own it, master it, and set your bold spirit free. Are you ready to meet the gaze that challenges you back, to take on the thrill of the chase? Each thread of our denim is woven with the promise of a confrontation that’s not just seen, but felt.”
You can stop for DSQUARED2 at Farfetch, SSENSE, and at LUISAVIAROMA.
