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Doublewood Denim – Raw Selvedge Denim
Let us introduce you to to Doublewood Denim, a heritage-rich raw selvedge brand with thoughtful design and real artisan quality. Founded in San Francisco in 2011 by Jade Lam, Jeffrey Lee, and Robin Chan, named “Doublewood” after combining Chinese characters in their names. Designed in SF and produced in a 30-year-old family-run workshop in Zhongshan, […]
FRAME x Sotheby Collaboration, Huh?!
First thing that came to my mind when learning about FRAME’s collaboration with world known art House of Sotheby was: What the hell do these two have in common? Or like, why would I want to spend like almost $300 for a pair of Pajama Pants (top not included!)? 879ujoFRAME and Sotheby’s have launched a […]
PacSun x Rare DNM Continuation👖
This past March we featured the awesome collaboration of PacSun x Selena Gomes x Rare DNM. And the newest edition is happening right now. Pacsun is continuing its impactful and creative partnership with the Rare Impact Fund, with its curated summer iteration of the Rare DNM Edit for men and women, which launched today. Designed for summer style […]
Levi’s x Beyoncé – The Collaboration On Tour
Beyoncé and Levi’s continue their awesome collaboration on tour this summer with Cowboy Carter and the Rodeo Chitlin’ Circuit. Levi’s designed several custom looks for Beyoncé and her dancers for the world tour supporting her Grammy-award-winning “Cowboy Carter” album. Beyoncé took the stage in a custom Levi’s® one-piece with “LEVII’S” emblazoned across the chest and […]
Raleigh Denim – “Making The Ideal Jeans”
One of my favorite hang-out denim places used to be the Raleigh Denim store in the heart of Soho in New York City. Sadly, that store closed a few years ago. But the good news is, you can still buy Raleigh jeans on their website, they continue with their denims firm and strong. Here’s their […]
Gucci’s GG Ad Campaign 2025: EmRata in Denim
Gucci celebrates the monogrammed emblem in their newest ad campaign, starring Emily Ratajkowski in Cannes. Shot by Daniel Arnold, the visuals trace Emily’s day along the French Riviera, with the iconic GG Monogram featured consistently across bags, accessories, and apparel. And of course, wearing denim! Moving from city streets to sunlit promenades, the campaign focuses on […]
White Jeans, Guys – It’s Summer (almost)!
As promised in our feature about white jeans for the ladies, it’s your turn now, guys! White jeans for men are absolutely trending again this summer. They are a key piece in both minimalist and expressive fashion. Why White Jeans Are Trending First and foremost, white jeans always give us a sense of freshness and […]
Chain Stitch Denim – What’s This About?!
In the past few months we have been featuring a lot denim brands specializing in selvedge denim. Some of them very “insider” – not too well known – like STUDIO D’ARTISAN. And some of them, like Naked & Famous, well known by most denim lovers and denim heads. We are very focused on continuous featuring […]
Another Summer Of White Jeans! Hell, Yes!🤍
Absolutely, white jeans are making a strong statement this summer again. All fashion conscious people have been aware that white denim has been transcending its traditional seasonal boundaries to become a year-round wardrobe staple. Meaning, we absolutely do wear our white jeans even during the coldest winter days. Covered with uber-sized sweaters and coats… Therefore, […]
Introducing – STUDIO D’ARTISAN
STUDIO D’ARTISAN is a pioneering Japanese denim brand, established in 1979 by Shigeharu Tagaki. As a founding member of the “Osaka Five,” the brand played a crucial role in reviving vintage American workwear using traditional Japanese craftsmanship. Known for its meticulous attention to detail, STUDIO D’ARTISAN combines high-quality selvedge denim with unique dyeing techniques and […]