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# (b).STROY 3.1 Phillip Lim 3.Paradis 3sixteen 424 45R 6397 7 For All Mankind 8 Other Reasons A A.L.C. A.P.C. A.W.A.K.E. Mode Abercrombie & Fitch Abrand Jeans Acne Studios AG Jeans AGOLDE AKNVAS Alexander McQueen Alexander Wang Alice + Olivia ALLSAINTS American Eagle Ami Paris Amiri AMO Denim Andersson Bell Anthropology ASKK NY ASOS Auralee […]
Introducing: ONI Denim Made In Japan
ONI Denim takes its name from “ONI” (Devil). The origin of the name ONI traces back to the brand’s first business visit to retailers in Tokyo. The distinctive texture of the original ONI jeans left a strong impression on the retailers, likened to the rugged face of a devil (“oni” being the Japanese word for […]
PACSUN – Denim Days Fall 2025 💙👖
Pacsun is reclaiming a familiar cultural cornerstone with the launch of its Fall 2025 campaign “Denim Days,” a celebration of the daily ritual of wearing jeans. The campaign was shot inside a classic shopping mall, at a time when Gen Z is rediscovering mall culture as a shopping destination and as a social and creative […]
Fiorucci Spring 2026 – “Piazza Fiorucci”‼️
Fiorucci’s Spring 2026 fashion show was a joyful, creative revival of Elio Fiorucci’s playful spirit. With freedom, optimism, and childhood wonder at its heart. Under Francesca Murri, Fiorucci reimagined Milan’s Via Paolo Sarpi as a fantastical public square where everyday meets surreal with a playful, childlike energy. Janina Zais joins the show as guest artist, extending […]
Dsquared2 – Spring/Summer 2026 Looks
For Spring/Summer 2026, Dsquared2 took a bold step away from traditional runway presentations and instead delivered its vision through a meticulously curated lookbook. Tiny distressed denim shorts adorned with metal rings to thread belts, and boasting raw cuts – paired with crop tops or hybrid tank designs – reflect the playful, audacious DNA of the […]
TCB Jeans – “From The Good Old Days”
Founded by Hajime Inoue in 2012 in Kojima, Okayama, a city famed for denim production, TCB stands for “Taking Care of Business”. And also affectionately “Two Cats Brand,” honoring Inoue’s love of cats. “Denim of the people, by the people, for the people.” Specializing in recreating classic American denim form the 1920’s to the 1960’s, TCB […]
Celine – Spring/Summer 2026 Denim Looks
Michael Rider’s Celine has arrived and it’s nothing short of perfectly executed. Taking cues from predecessor, Hedi Slimane, Rider continues the house’s love affair with sharp tailoring and skinny silhouettes, especially in menswear. Men’s leggings and skinny jeans—a Slimane signature—still made their rounds, now softened by a styling approach that feels freer, less rigid. Te brand’s Spring/Summer […]
Good American – Summer In Denim Shorts
Summer is here and Good American has you covered with denim shorts for all your good times! Whatever your personal preference is – super tiny or extra long, you can find your new favorite denim short right there. And what’s even better is that the brand is totally size inclusive ranging from size 00 to […]
Introducing: Pure Blue Japan
Pure Blue Japan (PBJ) was founded in 1997 by Ken‑ichi Iwaya in Kurashiki, Okayama (a historic Japanese denim hub) and is run under the Syoaiya Inc. The brand is entirely Japan-based in all of its production: dyeing, weaving, sewing, and finishing. Their signature Indigofera leaf logo and deep indigo selvedge thread celebrate traditional natural indigo […]
KSENIA SCHNAIDER – Pre-Spring 2026 Lookbook
Founded 2011 in Kyiv by Ksenia and Anton Schnaider, the label gained fame for the demi‑denim – bermuda-dropped-over-jeans innovation (images below). Check them out here. For Pre-Spring 2026, KSENIA SCHNAIDER blends rural nostalgia with urban irony. Shot among gardens and coastal landscapes, the collection carries a soft, summery mood infused with the brand’s signature wit. […]