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Purple Brand – Pre Spring 2024 Looks

New York based Purple Brand is one of the labels that just kept on “sneaking up” on us over the past few years. To be precise, since 2017 when the brand was created by three friends, Luke Cosby, Rob Lo, and Klaus Lam, inspired by vintage and utilitarian concepts. The brand focuses on producing high […]

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GANNI Resort And Spring 2024 Denim Looks

There is nothing more fun and gratifying than coming face to face with a fashion preview, a runway show, or a lookbook, featuring absolutely do-able and, ok, reasonably styled clothes. Reasonably meaning no extravaganza just simple styling inspiration, without going overboard. To be more precise – most of the fashion shows and previews we’ve seen […]

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7 For All Mankind F/W 2023 Ad Campaign

Georgia May Jagger stars in 7 For All Mankind’s new Fall 2023 campaign set on the streets of London. Called “The London Edition,” the campaign showcases the Los Angeles based brand’s range of denim as well as ready-to-wear.  For the campaign, Jagger was captured in the British capital by renowned photographer Sonia Szostak, with some shots at infamous […]

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Balenciaga Spring 2024 Denim & Leather Looks

We previewed the Balenciaga spring 2024 Ready-To-Wear looks – and it was one of the brand’s most impressive collections we’ve seen in quite a while. You can check out the fashion show in the video below. Note that most of the clothes are actually super long, actually, floor swiping, for both women and men. And […]

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DL1961 Fall/Winter 2023 Women’s Lookbook

DL1961’s Fall/Winter 2023 collection is a refined assortment of modern styles featuring their strong, functional fabrics in exceptionally dynamic washes. Their fresh take on current and upcoming trends, in addition to fine-tuning all aspects from fit to branding, further advance DL1961 in a contemporary direction. This season they leaned into a more relaxed and vintage […]

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FRAME – Modern Man 3rd Edition

Frame is not only all about sustainable denim, but also about reading, like fashionable reading! Since its launch in 2010, FRAME has attracted a devoted and stylish following for its handsome, sustainable denim. Simultaneously, the brand developed a reputation for throwing some of the hottest parties around the world. Wednesday night in New York City, Erik […]

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Good American Good News – First Store Opening!

When Khloe Kardashian and Emma Grede first launched their online denim brand, Good American, in 2017, they promised total size inclusivity. And they have kept their promise. And – probably the most important fact – they offer their customers the option of choosing to see their clothes in three different sizes, 0 – 8 – […]

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RE/DONE – Denim Shorts Are Here!

And yeah, it’s time again to show some leg, ladies! After long winter months of hiding beneath heavy and bulky clothing we can finally “go light” again, and denim shorts always have been and always are our fundamental denim staple. RE/DONE just launched an amazing new spring collection drop, and it’s all about denim shorts. […]

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BLANKNYC – S/S 2023 Women’s Lookbook

This year’s spring and summer is going to be all about cargos. And BLANKNYC (as well as all of our team here @denimology) are definitely jumping on the wagon – see image below. FRANKLIN Cargo Pants ($98) These cargo bad boys are a perfect option, neither too baggy nor too skinny fitting, and the light […]

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