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Naked & Famous – Our Turn, Ladies!
Canadian denim brand, Naked & Famous has been on our radar for a long time. Super cool selvedge jeans and affordable prices. Personally, I have visited their store located in New York’s Soho innumerous times. Not only because I love to check out their jeans, but also because their sales experts and managers are incredible […]
Ferrari x Charles Leclerc Collaboration Capsule
Ferrari and Charles Leclerc created a dynamic collaboration capsule collection for Spring/Summer 2025, blending the brand’s racing heritage with Leclerc’s personal style. Having won eight Grand Prixs, copping several Rookie of the Year Awards, and landing a spot in the Formula One World Drivers’ Championship runner-up, Charles Leclerc is now entering the high fashion world. […]
Chanel Spring/Summer 2025 – Embellished Denim
Chanel’s Spring/Summer 2025 denims give us a little extra. So ok, most of us love our classic stark and simple jeans. But there are definitely times when we crave a little more. Especially during the warmer seasons when we’re no covered in our coats! Chanel’s Spring/Summer 2025 collection present a sophisticated evolution of denim, seamlessly […]
Tommy Girl – A Destroyed (Denim) Ad Campaign
Tommy Girl is back, and she’s bolder than ever! Curated by influencer and designer, Aleali May, the collection reimagines Tommy Hilfiger’s iconic looks through a modern lens. Btw, did you know that Tommy Girl was originally launched as a fragrance, back in 1996? Tommy Hilfiger’s Tommy Girl Summer 2025 campaign marks a bold revival of the brand’s iconic […]
Iron Heart, Motorcycle-Inspired Denim
Iron Heart is a renowned Japanese denim brand celebrated for its ultra-heavyweight, meticulously crafted jeans designed with motorcycle enthusiasts in mind. Founded in 2003 by Shinichi Haraki, formerly of Edwin, the brand emphasizes durability, classic styling, and exceptional craftsmanship. Iron Heart was originally made for bikers. And up until today, that focus guides the design […]
It’s Time Again – Get Ready For Denim Shorts!
One of the best things about summer?! Well, obviously besides sun, beach/pool, outdoors! Denim shorts – bring it on! And this summer 2025 there are absolutely no limits when it comes to style, fit, leg-length, clean, distressed…. Denim shorts are not just a seasonal basic anymore but a key fashion statement, with almost every denim […]
TOTEME’s Summer 2025 New Denim Styles
TOTEME is a Swedish brand founded on the principles of minimalism, long-standing style, and meticulous craftsmanship. The brand was founded in 2014 by Elin Kling and Karl Lindman. Sustainability is the main focus of the brand: “We are committed to establishing TOTEME as a brand that inspires customers and brands to make decisions that benefit, […]
Wrangler’s Dual-Gender Collab with Pit Viper
Arriving just in time for the Spring/Summer season, Wrangler and Pit Viper have created “Xtreme”. This is a line of products engineered to withstand the toughest conditions, whether you’re barreling waves, kayaking through rapids, or jet skiing through the open blue water. Find out more below. Wrangler announced their collaboration on the first-ever collection of denim for […]
Tommy Hilfiger – New Ambassador Jang Won Young
K-pop sensation Jang Won-young, a member of the girl group IVE, has been appointed as the global ambassador for Tommy Jeans. She leads the brand’s Summer 2025 campaign, showcasing a fusion of classic prep, modern denim, and youthful energy. With Jang as its new ambassador, Hilfiger builds on its legacy of teaming up with pop […]
45R Denim – Jeans Made From Scratch
45R is a Japanese brand renowned for its artisanal approach to denim, blending traditional craftsmanship with modern design. If you love “real” denim, if you are a convinced denimhead, then this is definitely a brand you should check out. The 45R core line includes men’s as well as women’s denim. Established in 1977, 45R emphasizes […]