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Denim Made in Paris: SUPERSTICH MFG

Japanese denim

Superstitch MFG. is a Paris-based denim brand founded by French denim enthusiast Arthur Leclerq. The brand is dedicated to reviving the craftsmanship of vintage American workwear, producing garments that honor the heritage of denim while incorporating meticulous attention to detail.​ The brand’s philosophy centers on creating jeans “as they were,” emphasizing durability, functionality, and timeless […]

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RE/DONE Spring 2025 – A Closer Look

spring

RE/DONE’s Spring 2025 collection introduces a range of vintage-inspired denim and ready-to-wear pieces. The idea is to blend classic aesthetics with contemporary design. Like taking a pair of vintage jeans and “reform” them into a fashionable trendy right now pair of jeans.. RE/DONE’s mission is to restore individuality to the denim space, to reimagine iconic […]

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Levi’s Lot 201 – 1890 Vintage Denim LE

vintage

Levi’s once again has some great news for all of us vintage denim lovers – read on to find out. In the early 1890s, Levi Strauss & Co. introduced the Lot 201, a budget-friendly version of the groundbreaking iconic 501® pants. To continue the celebration of the 501® family legacy, the Levi’s® Vintage Clothing (LVC) team has recreated […]

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Levi’s® x Beyoncé – REIIMAGINE Part 2

ad campaign

Levi’s® and Beyoncé continue their collaborative journey with the launch of “Chapter 2: Pool Hall” in the REIIMAGINE campaign. This chapter reinterprets iconic denim moments, blending Levi’s® heritage with Beyoncé’s artistic vision. In the “Pool Hall” campaign, Beyoncé dons a striking denim-on-denim ensemble, featuring a cropped jacket and high-waisted jeans adorned with crystal embellishments. The […]

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McQueen Lunar Year 2025 – Ad Campaign

McQueen

Alexander McQueen released its Lunar New Year 2025 campaign, celebrating the Year of the Snake with a blend of contemporary design and traditional symbolism. And, of course, denim included! The campaign explores profound themes of belonging, change, and the optimism that comes with new beginnings in its 2025 Lunar New Year. Set against the backdrop […]

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Moschino Pre-Fall 2025 – A Lookbook With Humor!

Not only does Moschino’s Pre-Fall 2025 collection include some cool denim – he also made his lookbook super fun to check out! Have a look at below video:-) Photographed by Chris Rhodes at a villa outside Milan in Italy, the collection captures the essence of British aristocracy while incorporating Moschino’s unmistakable whimsy meets elegant core […]

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DSQUARED2 – Fall/Winter 2024 Ad Campaign

dsquared2

Denim has long been a favorite of fashion’s dynamic twin duo, Dean and Dan Caten, founders and creative directors of the Italian brand DSQUARED2. To honor its significance, they’ve made it the focus of their Fall/Winter 2024 ad campaign. Actually, DSQUARED2 is especially famous for its denim creations, distinguished by their exceptional washes and distinctive styles. The brand’s fall/winter 2024 Denim […]

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Levi’s Vintage – “A Complete Unknown”

Of the many artists who made Levi’s® a big part of their style, few had the cultural and artistic impact of the legendary Bob Dylan. Set in the influential New York folk music scene of the early 60s, Searchlight Pictures’ “A Complete Unknown” follows an enigmatic 19-year-old from Minnesota who arrives in the West Village with his guitar […]

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Old Navy – Celebrating 30th Birthday in Style

old navy

In a surprise collaboration, Old Navy teamed up with The Cut to celebrate its 30th birthday party at Webster Hall. Coinciding with the launch of The Cut‘s first-ever solo print issue, the event included cocktails, wine, and mini burgers. And lots of dancing, Very much present on the dance floor was Gap’s creative director, Zac Posen. The iconic […]

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Scotch & Soda – Comeback With Joe Jonas

Scotch & soda

Scotch & Soda has been going through some rough times in the past years. But they are going for new beginnings this fall 2024. Scotch & Soda, the Amsterdam-based fashion brand, unveiled its fall/winter 2024 campaign, collaborating with Joe Jonas. The ad campaign marks the start of a bold new era for Scotch & Soda, […]

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