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SLVRLAKE – Spring/Summer 2025 Lookbook
SLVRLAKE’s collections are built around premium vintage indigo denim which has a unique open weave construction. The open weave allows the brand to deliver rich authentic looking washes in an incredibly wide variety of shades of true indigo. “We are committed to using the highest quality materials, we are passionate about creating timeless garments that are […]
Levi’s® – Elevated Blue Tab Collection for SS25
As part of their spring/summer 2025 collection, Levi’s® just launched Blue Tab, the brand’s most elevated expression of denim to date. The new Spring/Summer 2025 collection reimagines Levi’s® iconic workwear roots with modern tailoring, refined fabrics, and subtle nods to the brand’s history. Throughout its history, Levi’s® has led denim forward by developing distinct styles […]
AMI Paris – S/S 2025 Denim Looks
AMI Paris’ Spring/Summer 2025 collection, envisioned by Alexandre Mattiussi, presents a refined take on denim, blending Parisian elegance with everyday wearability. The collection emphasizes relaxed tailoring and versatile denim pieces that embody the brand’s signature understated sophistication. Key Denim Pieces from AMI Spring/Summer 2025 Straight-Leg Jeans: AMI Paris included straight-leg jeans offering a classic fit, […]
E.L.V. Denim – Sustainably Made In The UK
E.L.V. DENIM is a pioneering British luxury brand dedicated to crafting timeless fashion pieces from 100% upcycled materials. And according to the brand, they are the only denim brand in the world using 100% upcycled materials. In other words, they are all about breathing a second life into garments destined for landfill, and transforming loss […]
Marques’Almeida Pre-Fall 2025 Distressed Deluxe
Marques’Almeida’s Pre-Fall 2025 collection showcases a bold evolution of their signature denim aesthetic, blending grunge-inspired textures with elevated, couture-like elements. The designers, Marta Marques and Paulo Almeida, have infused this season’s offerings with a sense of grown-up elegance while retaining the brand’s rebellious spirit. For the pre-fall 2025 season the designers drew inspiration from historical […]
Dawson Denim Is All About Japanese Selvedge
Dawson Denim is a British brand renowned for its meticulous craftsmanship and dedication to producing high-quality selvedge denim garments. Founded in 2012 by Kelly Dawson and Scott Ogden in Hove, England, the brand began with a single sewing machine and a roll of Japanese selvedge denim. Over the years, Dawson Denim has garnered a loyal […]
7 For All Mankind Spring 2025 Ad Campaign
7 For All Mankind presents its campaign for Spring Summer 2025, a project which champions bold self-expression and cultural connectivity. Featuring Mariacarla Boscono and newcomer, Mohamed Hassan, the campaign is shot by Theo Liu and styled by Elodie David. Through striking visuals and powerful storytelling, the next chapter of ‘Provocatively You’ amplifies the brand’s credibility […]
SAINt JHN In LEVI’S® And Who Decides War
SAINt JHN took the stage at Coachella Weekend 2 in a one-of-a-kind custom look created in collaboration with LEVI’S® and Who Decides War. Thus merging streetwear, spiritual symbolism, and SAINt’s signature love of denim. The look was not just fashion, it was a visual sermon, seamlessly tying together SAINt JHN’s aesthetic, and his powerful musical presence. Coming off the release of […]
Denim Made in Paris: SUPERSTICH MFG
Superstitch MFG. is a Paris-based denim brand founded by French denim enthusiast Arthur Leclerq. The brand is dedicated to reviving the craftsmanship of vintage American workwear, producing garments that honor the heritage of denim while incorporating meticulous attention to detail. The brand’s philosophy centers on creating jeans “as they were,” emphasizing durability, functionality, and timeless […]
Big John – For Selvedge Denim Lovers!
Big John is a pioneering Japanese denim brand established in the 1940s in Kurashiki, Okayama Prefecture. Originally known as Maruo Hifuku, the company began as a sewing business and evolved into Japan’s first domestic jeans manufacturer. In 1965, Big John produced the country’s first jeans using imported American denim, and by 1973, they introduced the […]