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Masada Jeans – A Different Kind Of Trucker Jacket
If you love vintage, unique, different, and outside-of-the-box when it comes to your denim jacket…. Well, the thing is that we have always found a pretty good array of different kinds of re-worked vintage jeans. But when it comes to the classic denim trucker jackets, you usually don’t find very exciting options unless you DIY. […]
Goodbye, Adriano Goldschmied – RIP
It is with great sadness that I have to write today’s feature about Adriano Goldschmied leaving us. Yes – Adriano Goldschmied, widely known as the “Godfather of Denim”, passed away yesterday, April 5, 2026, in Italy after a long illness. Today, the world of fashion, and especially the world of denim, says goodbye to a […]
WEWOREWHAT x Joe’s Jeans Collaboration
The WEWOREWHAT x Joe’s Jeans Spring 2026 collaboration just launched this past week, It is a Western-inspired denim capsule built around festival and vintage Americana styling. Designed with Joe’s Jeans for the soon-to-happen festival season…and everything beyond. Denim that takes you everywhere. Effortless, lived-in, and just a little undone. The brand describes the collection as […]
DE: Part – Denim For Every Body!
A few months ago we introduced you to a new denim brand, DE;Part. We love that this brand is all about size inclusivity, ranging from 00 to 24. For this Spring, the woman-owned and designed collection is a bold new voice in premium denim, offering high-quality denim in sizes 00-24. Each style has been specifically […]
Introducing Carve Designs @ Denimology
Carve Designs was founded in 2003 by lifelong friends Thayer Sylvester and Jennifer Hinton after a surf trip to San Pancho, Mexico. They realized it was nearly impossible to find board shorts for real women with real bodies and a genuine passion for adventure. Starting as a surf apparel brand selling rash guards and boardshorts, […]
Gap x AWAKE NY Collaboration Is 90’s NYC!
The Gap × AWAKE NY Spring 2026 collaboration just dropped and it’s one of Gap’s strongest streetwear collabs in years. Blending ’90s NYC street culture + classic Gap essentials. The collection was designed by Angelo Baque, founder of Awake NY and former Supreme brand director, and is heavily inspired by Queens-era 1990s style, club culture, […]
Off-White Fall 2026 – All About Brown!
For Off-White’s Fall 2026 collection, creative director Ib Kamara delivered a music-inspired collection that referenced Miles Davis and Betty Davis. Blending 1970s silhouettes, patchwork denim, and experimental cutouts he definitely favored brown denims. Washed out and treated browns mostly with white contrast stitching. Patchwork based on brown tones The key styles in the Off-White Fall […]
Diesel – Spring/Summer 2026 Ad Campaign
“SMILE THROUGH IT” Against the backdrop of mundane, everyday debacles, Diesel’s Spring/Summer 2026 ad campaign is a statement in the power of optimism. The simple pleasures of laundry in-unit include clean clothes and a spotless floor after the washer floods the kitchen. That feeling when your outfit is on point immediately followed by that feeling […]
MOTHER x Marta Stewart Ad Campaign
Martha Stewart stars in L.A.-based denim brand MOTHERs newest campaign for Spring 2026. In the campaign, Stewart shares some of her best one-liners, including that she’s always “punctually late”! Not only does this campaign break age stereotypes in denim advertising, but it’s also full of humor – somtehing we always need in our life! Yes, […]
True Religion × Megan Thee Stallion Ad Campaign
True Relgion’s Spring 2026 campaign, titled “Make It True,” is one of the biggest denim campaigns of the season.Starring Megan Thee Stallion as the central face of the collection alongside rapper Key Glock. The campaign, which launched March 13, celebrates self-expression and confidence through denim and streetwear. The narrative unfolds in three themed chapters across […]