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OTTOLINGER F/W 2026 – Denim & Leather Looks
Ottolinger F/W 2026: denim & leather is a strong pairing to examine for the season’s more experimental, deconstructed denim direction. The key is whether the collection treats jeans as classic wardrobe basics. Or transforms them through distressed surfaces, asymmetric construction, and leather contrast. Ottolinger’s F/W 2026 continues the label’s exploration of raw femininity and experimental […]
Tommy Hilfiger – Fall 2026 Ad Campaign
Tommy Hilfiger unveiled its Fall 2026 campaign starring Global Brand Ambassador and K-Pop star JANG WONYOUNG. Denim anchors her wardrobe, layered with signature prep styles and worn through with her fresh, youthful perspective. From signature denim silhouettes to classic prep styles, she mixes familiar Tommy icons with her confident, charismatic and optimistic attitude. “TOMMY JEANS […]
L’AGENCE Spring 2027 – Denim Elegance
L’AGENCE Spring 2027 puts polished, feminine denim in the spotlight. Their Spring 2027 collection is fused with a blend of Los Angeles ease and Parisian sophistication. Are you looking for a more sophisticated and elegant denim look? But without giving up on trend, then L’AGENCE is the right brand for you. You can find relaxed […]
6397 – Spring 2027 Denim Looks
The 6397 Spring 2027 Ready-to-Wear Collection, debuted this past September. It is the brand’s very first runway show in its 13-year history since the 2013 launch Spring 2027 is pretty relevant to the denim shift we’ve been posting about over the past few months. 6397’s artistic director, Lizzie Owens, continues with the brand’s understated New […]
Adidas: Sportswear x Denim – It’s a Match!
Adidas is leaning hard into denim for Fall 2026, and the important part is that it isn’t just conventional jeans. Denim is being fused with adidas’s trackwear heritage. Keylooks from adida’s Fall 2026 denim collection: Firebird denim – the standoutThe Firebird Adicolor Denim Jeans are a mid-rise, straight-leg jean with the familiar Firebird/Three Stripes sportswear […]
Balenciaga – Spring 2027 Denim & Leather
Balenciaga’s Spring 2027 collection is definitely interesting. Because it isn’t simply a return to the oversized Demna-era look. Piccioli is taking ordinary jeans and leather jackets and giving them couture-level construction and proportion. The result is a more sophisticated version of the classic jeans + leather jacket formula. Pierpaolo Piccioli’s first Spring 2027 collection at […]
Ann Demeulemeester – Resort 2027 Lookbook
Ann Demeulemeester Resort 2027, designed by Stefano Gallici, is an important collection for denim because it moves the brand toward a cleaner, slimmer, more sharply tailored silhouette while retaining its romantic rock aesthetic. The collection blends 2000s rock-chick bohemia, early-20th-century eveningwear, James Dean references, and small-town Americana, which is why the denim feels vintage rather […]
PURPLE – Fall/Winter 2026 Lookbook
PURPLE has launched its Fall/Winter 2026 campaign, “The Classmates”. This is the follow-up to its Spring/Summer 2026 campaign, “The Neighbors.” The campaign was photographed by Kaito and styled by Terrence Munn. The location of this shot is Saint Violet Academy, a fictional school built around the idea of what “cool kids” wear. Every school has […]
Low-Rise Jeans Are Definitely On The “Rise”
After many attempts over the past few seasons to make a comeback, now they’re so back! At least, judging from what we saw in stores here in New York City. But there’s an important distinction: they are returning as one of several strong fits, not replacing high-rise or mid-rise jeans. PacSun and Hollister (we love […]
The “White Jeans After Labor Day” Question
Since I started writing for Denimology, I faced the same question every year: Is it okay to wear white jeans after Labor Day? And my answer has always been: It’s absolutely okay to wear whatever makes you feel good. And in the past few decades, designers and fashionistas have declared whites after Labor Day are […]