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American Eagle x Lamine Yamal Partnership
American Eagle’s partnership with Lamine Yamal is one of the brand’s biggest global marketing initiatives in recent years. Announced in June 2026, Yamal became American Eagle’s first-ever global brand ambassador, with the relationship launching alongside the “Ready for the World” campaign timed to the 2026 FIFA World Cup. The campaign was photographed in Barcelona and […]
Levi’s® x Sky High Farm Goods Campaign
Levi’s® workwear heritage meets Sky High Farm Goods’ commitment to food equity and regenerative agriculture in a collection built to be worn, worked, and lived in. Every piece reflects a shared commitment to creating something that looks good, works hard and gives back. A Workwear Collection Rooted In Craftsmanship, Community and Purpose. Founded by artist […]
Dior Cruise 2027 – Ripped Denim, Oh Yes!
Hollywood glamour meets French couture. Jonathan Anderson’s Dior Cruise 2027 collection brought undone California cool to the runway with distressed denim, fluid silhouettes and cinematic craftsmanship under the lights of Los Angeles. So yes, ripped jeans are definitely not going anywhere. In spite of so many brands trying hard to push dark indigo denim, it […]
Ulla Johnson – Pre-Fall 2026 Denim
Ulla Johnson’s Pre-Fall 2026 collection continues the brand’s signature blend of craftsmanship, femininity, and artisanal detail. And denim is playing a supporting, but important, role. Rather than focusing on trend-driven jeans, the collection treats denim as another medium for texture and handwork. Denim reflects the same artisanal language seen throughout the collection’s dresses and outerwear. […]
Hollister – “Made For This Moment”
This month, Hollister launched its women’s fall denim campaign with popstar Freya Skye. The collection celebrates self-expression, confidence, and the versatility of denim made for modern moments. At the center of the campaign is Freya Skye, who embodies what it means to be “Made for this Moment.” Because she tours and lives in denim, Freya […]
KSENIASCHNAIDER – A Modern Human Capsule!
KSENIASCHNAIDER debuted on the London Fashion Week catwalk with the collection, titled UTC+0, exploring what it means, and how it looks, to be a modern human. Co-founder, Anton Schnaider, takes the design lead, continuing the brand’s philosophy of “design minus design”.If it can be used, it should be reused, if it can be recycled, it […]
PHILIPP PLEIN – Spring/Summer 2027 Menswear
PHILIPP PLEIN debuted their Spring/Summer 2027 Collection at The PHILIPP PLEIN store in Corso Venezia during Milan Fashion Week. The collection draws inspiration from the iconic summer in the city and the fashion-conscious men who live there. The German designer, Plein, noticeably shifted toward a cleaner, more tailored menswear collection before returning to the brand’s signature […]
Dior Men – Fall 2026 Lookbook
Dior is betting on lots of denim for the coming fall season. Jonathan Anderson made denim one of the most significant casual fabrics in his debut Dior Fall 2026 ready-to-wear collection. Rather than treating it as rugged workwear, he integrated denim into Dior’s couture vocabulary through refined construction, embroidery, and fluid styling. The denim collection […]
Dsquared2 – A First! New Ambassadors Named
This is a first for Dsquared2! After more than 30 years, Dean and Dan Caten have named their label’s first global brand ambassador. The Dsquared2 founders tapped Spanish music sensation Bad Gyal for the role, which will see the singer and songwriter front upcoming international campaigns and represent the brand at key global events. A multiplatinum artist in the global reggaeton and dancehall […]
Christelle Kocher for Levi’s® Capsule
Debuting during Haute Couture Week in Paris this July, the Christelle Kocher for Levi’s® capsule unveils a visionary 10-look collection that reimagines American denim through the lens of French couture savoir-faire. Drawing on her signature “Couture-à-Porter” philosophy and her role as Artistic Director of Maison Lemarié, Christelle Kocher brings a unique vision rooted in exceptional […]