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Introducing Carve Designs @ Denimology
Carve Designs was founded in 2003 by lifelong friends Thayer Sylvester and Jennifer Hinton after a surf trip to San Pancho, Mexico. They realized it was nearly impossible to find board shorts for real women with real bodies and a genuine passion for adventure. Starting as a surf apparel brand selling rash guards and boardshorts, […]
Gap x AWAKE NY Collaboration Is 90’s NYC!
The Gap × AWAKE NY Spring 2026 collaboration just dropped and it’s one of Gap’s strongest streetwear collabs in years. Blending ’90s NYC street culture + classic Gap essentials. The collection was designed by Angelo Baque, founder of Awake NY and former Supreme brand director, and is heavily inspired by Queens-era 1990s style, club culture, […]
Off-White Fall 2026 – All About Brown!
For Off-White’s Fall 2026 collection, creative director Ib Kamara delivered a music-inspired collection that referenced Miles Davis and Betty Davis. Blending 1970s silhouettes, patchwork denim, and experimental cutouts he definitely favored brown denims. Washed out and treated browns mostly with white contrast stitching. Patchwork based on brown tones The key styles in the Off-White Fall […]
Diesel – Spring/Summer 2026 Ad Campaign
“SMILE THROUGH IT” Against the backdrop of mundane, everyday debacles, Diesel’s Spring/Summer 2026 ad campaign is a statement in the power of optimism. The simple pleasures of laundry in-unit include clean clothes and a spotless floor after the washer floods the kitchen. That feeling when your outfit is on point immediately followed by that feeling […]
MOTHER x Marta Stewart Ad Campaign
Martha Stewart stars in L.A.-based denim brand MOTHERs newest campaign for Spring 2026. In the campaign, Stewart shares some of her best one-liners, including that she’s always “punctually late”! Not only does this campaign break age stereotypes in denim advertising, but it’s also full of humor – somtehing we always need in our life! Yes, […]
True Religion × Megan Thee Stallion Ad Campaign
True Relgion’s Spring 2026 campaign, titled “Make It True,” is one of the biggest denim campaigns of the season.Starring Megan Thee Stallion as the central face of the collection alongside rapper Key Glock. The campaign, which launched March 13, celebrates self-expression and confidence through denim and streetwear. The narrative unfolds in three themed chapters across […]
Vuori – Denim Capsule Collection
Sportswear brand, Vuori, launched its first-ever women’s denim collection. As a brand rooted in coastal California living, introducing women’s denim marks a natural and authentic extension of the Vuori lifestyle. Vuori is primarily known for athleisure and performance apparel, but the brand has experimented with this small denim capsule as part of expanding beyond workout […]
Triarchy – Spring/Summer 2026 Lookbook
For Spring/Summer 2026, Triarchy continues its focus on responsible denim and modern silhouettes, combining fashion-forward shapes with the brand’s environmentally focused production methods. Triarchy continues developing plastic-free stretch denim, replacing synthetic elastane with natural rubber for stretch. Production techniques include laser finishing, ozone washing, and nano-bubble treatments to reduce water, chemicals, and waste.
Tommy Jeans – Spring 2026 Ad Campaign
TOMMY HILFIGER BRINGS TOMMY JEANS SPRING 2026 CAMPAIGN TO LONDON WITH A NEW WAVE OF SELF-EXPRESSION Styled by London and celebrating the next generation, the TOMMY JEANS collection hits the streets of Shoreditch to fuse heritage Americana with the modern denim lifestyle. Tommy Hilfiger introduces the TOMMY JEANS Spring 2026 campaign and collection, styled by the […]
Wrangler x Avirex Limited Edition Capsule
Wrangler® and Avirex, the legendary purveyor of luxury American leather, collaborated in an exclusive capsule collection. This collaboration represents a bold fusion of two distinct worlds: durable, deep-rooted Western fashion and aviation-inspired streetwear, designed for the next generation of tastemakers. While Wrangler brings over 75 years of Western dominance, Avirex injects a distinctive urban edge […]