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HELLESEY – Spring/Summer 2024 Lookbook
New York based brand, HELLESSY was launched by Sylvie Millstein in 2012 from her Soho studio, where she has since captivated women with her signature designs. Styled by celebrity fashion stylist Emma Jade Morrison and shot by Stefano Ortega, this spring, the HELLESSY woman enters a new dawn – Sylvie Millstein takes a more textural […]
RIP? Nope! Long Live The Skinny Jeans
Come on guys! Let’s face it. When it comes to “real reality” admit it – you’re still reaching for your beloved skinnies. Even yours truly who’s been an anti-skinny activist for ages – I plead guilty. There’s just nothing that beats the classic uniform of jeans/shirt/blazer. Wearable for any occasion. In any situation. For any […]
Calvin Klein x Camila Morrone Spring 2024 Ad Campaign
Actress Camila Morrone stars in the latest Spring 2024 campaign for Calvin Klein Jeans. Shot by photographer Josh Olins, the campaign showcases Camila in new sun and optical styles throughout New York City, the hometown of the Calvin Klein brand. The images show Camila dressed in elegant new styles inspired by Calvin Klein Jeans’ signature […]
Acne Studios x ILLIT Spring 2024 Ad Campaign
In an era where the fusion of music and fashion defines the cultural zeitgeist, Acne Studios has seamlessly integrated the burgeoning allure of K-Pop into its Spring 2024 campaign. At the heart of this stylish convergence is ILLIT, the fresh-faced K-Pop ensemble poised to take the global music scene by storm with their debut mini-album, “SUPER REAL ME,” […]
Diesel x Lee – New Capsule Collection
Remember, this past December we shared with you all about the exciting DIESEL❤VES collaboration?! Now, let’s check out part two which just launched: Following the December partnership statement and exclusive preview in Europe and Japan, today Lee and Diesel announce that the new DIESEL❤VES LEE capsule is available globally. The two denim giants, in theory competitors, […]
Mavi – Spring/Summer 2024 Ad Campaign
Inspired by the laid-back lifestyle of Southern California’s coast and its ’90s roots, Mavi’s SS24 collection channels retro-era design and features earth-friendlier fabrics. The campaign reflects LA’s natural beauty and laidback lifestyle, with enduring denim styles and effortless but elevated essentials. The brand continues to move towards their goal of having 100% sustainably produced denim […]
HUGO BLUE – Spring 2024 Ad Campaign
Dive into the Blue! Sounds like the best invitation for us denim lovers! And his time who’s calling is Hugo Boss, launching his brand new HUGO BLUE ad campaign. HUGO BLUE made its debut this season, with denim at its core along with streetwear and a variety of gender-neutral styles. Talents from across the creative […]
Balenciaga Fall 2024 – Skinny Jeans, Come-Again?!
Now here’s something interesting! Balenciaga, a brand we dubbed as the master of over-uber-sized jeans, seems do be going skinny for this coming fall? Remember all of our features about Balenciaga’s baggy babies – have a look here! But if you’re not yet ready for a skinny flashback? That’s ok, too! In his fall 2024 […]
More Spring/Summer 2024 Denim Looks
Spring time – best “excuse” to go shopping for your new wardrobe, and especially new denim! After long dark winter months, we certainly deserve some uplifting again, right:-) And as it always helps to know what’s going to be trending in the following seasons, we are always keeping you updated about the latest in denim […]
Levi’s S/S 2024 Made In Japan Capsule
Levi’s latest launch is like a bespoke denim dream for denim lovers, the Made in Japan collection. Featuring amazing color patches, artful embroidery techniques, and fresh finishes, this collection offers a modern take on beautiful Japanese fabrics that have become some of the most coveted fabrics in the world. After denim manufacturing made its way […]