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Levi’s Fall 2025 Capsule – Twisted Denim
Committed to honoring its heritage while embracing contemporary design, Levi’s® continues to push the boundaries of denim innovation. For the Fall/Winter 2025 Collection, the new Twisted Denim capsule builds on the brand’s unparalleled history of delivering denim fits at the forefront of trends. Actually, this capsule revives a style originally introduced in 1999: jeans with asymmetrically twisted […]
UBi-IND – Denim Made For Your Home
Ubi-Ind Denim is a denim brand created by Ulrich “Ubi” Simpson, veteran of the industry. Simpson has a background in the apparel and branding world and created his brand to fill a gap in premium American-made jeans: denim made for athletic builds and in larger sizes. He has also designed for Tommy Hilfiger, Coach, Diane […]
Marques’ Almeida Spring 2026 – Structured Denim
Marques’ Almeida returned to London for its spring 2026 collection. Paolo Almeida and Marta Marques, the design duo behind Marques’ Almeida, showed a Spring 2026 collection rooted in “softness and lightness,” embracing a floatier feeling in “what feels like a potentially volatile moment in time.” And that very soft- and lightness also shows in the […]
KUON Denim – Eternity & Permanence
KUON in Japanese stands for eternity, permanence, and also for the remote past or future. As you can see, the brand clearly plays with history, time, and tradition through its garments. KUON works with vintage fabrics and used clothing gathered around the world. And then the transform them into fashionable and contemporary pieces. Besides vintage […]
Yaku – Spring 2026 Denim Looks
Ok, so we’re not even in full fall mode – yet- but still! There is nothing more exciting than finding our about new denim styles to come. New brands – or maybe brands which are not so new but haven’t been featured here @Denimology yet… Like Yaku. One of the brands that called our attention […]
Filson X Wrangler – Limited Edition Capsule
Wrangler and Filson have come together this fall, releasing a limited-edition, 10-piece capsule collection capturing the spirit of the American frontier in form, function, and style. Designed as a true meeting of minds and materials, one forged in denim and one born of waxed canvas and wool, the collection fuses the DNA of both brands. […]
Vintage Heavy – Quite Unique Denim!
Founded by Jason Geter, Vintage Heavy is a lifestyle/apparel brand targeted at people who are enthusiasts of heritage style. Embracing the blue-collar intersection of art, fashion and function, Vintage Heavy is a lifestyle brand reimaging classic American menswear. Geter, a global entrepreneur blends his love for music with an understanding of high-end retail, creating a […]
Shockoe Atelier – Lifetime Repairs Guarantee
Shockoe Atelier is a denim-and-heritage apparel brand, founded in Richmond, Virginia (Shockoe Bottom neighborhood). All denim is crafted at the same location: the atelier, workshop, retail and manufacturing. Their mission is to make denim garments (jeans, jackets, etc.) ethically, by hand, in small batches – applying workwear and artisan principles. And worth mentioning is definitely […]
Balenciaga Spring 2026 – Good Bye Denim!?
Good bye, Demna – and hello Pierpaolo. Pierpaolo Piccioli’s first Balenciaga collection for Spring 2026 felt like a haute couture coronation. Reverent, sculptural, and royally coutured. But… So ok, in returning to the house’s architectural roots, he totally overlooked Balenciaga’s appeal to the young and trendy. Seriously, there’s nothing wrong with Piccioli’s vision of the […]
Scotch & Soda – “Let It Rain”
Scotch & Soda, the Amsterdam-based fashion brand, is thrilled to announce the launch of their new ‘Let It Rain’ collection designed in celebration of the 750 year anniversary of the city of Amsterdam. So cool – looks like now we can walk in the rain AND enjoy it wearing “rainproof” denim! Amsterdam is full of […]