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Gap x Malcolm Todd – “Denim On Your Own”
This Fall, Gap unveils “Denim on your own,” its Fall 2026 campaign starring musician Malcolm Todd and actress Inde Navarrette. Set to Malcolm Todd’s original rendition of Robyn’s iconic anthem “Dancing on My Own,” created specifically for this campaign, Gap brings together two rising talents from different creative worlds. United by a shared confidence but […]
Baggy Jeans – “In” Or “Out” This Fall?!
Baggy jeans are not really “out” for Fall 2026. A better way to describe the shift is that the extreme, super-slouchy baggy jean is losing its dominance, while relaxed, elongated and more controlled versions are still very much relevant. What’s really changing for Fall 2026: 1. Baggy → “baggy but cleaner”The newest silhouette sits somewhere […]
J. Jill F/W 2026 Denim Ad Campaign
J.Jill just launched a new influencer-led denim campaign, pairing a multigenerational group of fashion creators with real women to style the brand’s expanded, fit-first collection. Through a partnership with a select group of multigenerational fashion creators and industry stylists, the campaign unveils a new era of denim at J.Jill – celebrating the collection’s versatility and […]
Wrangler x Lainey Wilson F/W 2026 Collection
Following up on their Summer 2026 collaboration, Wrangler and Lainey Wilson have now partnered up again for their Fall and Winter 2026 collection. This collaboration trades Lainey’s usual boho-Western signature for something even bolder. This marks Lainey’s latest collaboration with Wrangler, following her ongoing role as a brand ambassador, and continues to lean into the […]
RE/DONE – “The Unexpected Muse” Fall 2026
RE/DONE positioned its Fall 2026 collection, “The Unexpected Muse,” as a new chapter for the brand, led creatively by Meredith Kahn and Phillip Prado. The concept centers on women who influence fashion simply through their individuality rather than being conventionally styled as muses. For your denim trend tracking, the important part is the collection’s shift […]
Z SUPPLY Has Entered The “DENIM Chat”!
California lifestyle brand, Z Supply, is showing up [guns blazing] with the launch of its permanent five-pocket premium denim collection. Marking a meaningful evolution to the brand and expansio of key categories (which also include RTW, lounge, and eyewear) – Z SUPPLY has introduced six foundational silhouettes priced from $138-158, with sizes ranging from 24-31. Every fit was designed […]
Junya Watanabe Spring 2027 Mens Denim
The Junya Watanabe Spring 2027 menswear collection continued the designer’s long-running exploration of workwear and technical tailoring. And denim was one of the key materials. Rather than classic five-pocket jeans, Watanabe treated denim as a fabric for reconstruction and experimentation. And if you’re looking for some real stand-out jeans – Watanabe definitely is the designer […]
rag & bone – Pre-Fall 2026 Men’s Denim
rag & bone’s Pre-Fall 2026 Menswear doubles down on the brand’s heritage – American workwear, premium denim, and understated tailoring. And it is a wardrobe designed for everyday wear rather than runway theatrics. The collection bridges summer and fall through relaxed silhouettes, vintage washes, and refined utility pieces. Denim is the centerpiece of the collection, […]
Distressed Jeans Are Still A Thing – But…
Yes – distressed denim is definitely part of the Fall 2026 fashion conversation, especially in designer collections and directional street style. However, the prevailing aesthetic is intentional, artisanal distressing rather than the heavily ripped, aggressively destroyed jeans that dominated parts of the 2010s. This season, we are talking about “controlled” distressing instead of huge knee […]
Isabel Marant – Spring 2027 Menswear
Kim Bekker’s first standalone Isabel Marant Spring 2027 menswear collection wasn’t a denim-heavy show. But the denim that was included perfectly reflected the brand’s effortless, well-traveled aesthetic. The collection was built around the idea of a man who has “picked things up” from places like Ibiza, Seoul, Los Angeles, and Tangiers, resulting in clothes that […]