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KSENIA, SCHNAIDER, LONDON – Documentary
We have always been staunch supporters of Ukranian based denim brand, KSENIACHNAIDER. Especially during the past war years. We admire Ksenia’s and her husband Anton’s tenacity in not giving up in spite of all the hardship. And of course, all of us here at @Denimology are super curious about the “how”, and we’re sure many […]
Levi’s® Holiday Ad Campaign “Let’s Get Fuzzy”
This holiday season, Levi’s® believes warmth is more than a feeling. It’s a way of showing up. With “Let’s Get Fuzzy,” the brand’s Holiday 2026 campaign, Levi’s® celebrates the textures, layers and connections that define the season, placing sweaters at the center of a holiday wardrobe built for both self-expression and togetherness. Bringing the campaign […]
TOMMY JEANS – Winter 2026 Ad Campaign
The TOMMY JEANS Winter 2026 ad campaign brings us Romeo Beckham and Yasmin Wijnaldum. Hitting the open road in iconic denim and cold-weather layers, the duo captures the optimism and irreverence at the heart of the TOMMY JEANS brand. “A road trip is all about that feeling of freedom,” said Romeo Beckham. “There’s nothing better […]
Roberto Cavalli S/S 2027 – Embellished Denim
Roberto Cavalli’s Spring/Summer 2027 denim is unapologetic maximalist: low-rise jeans, distressed finishes, crystal embellishment, colorful feathers, and animal-print styling. Creative director Fausto Puglisi revived the house’s early-2000s glamour, treating denim as a statement piece rather than a basic. Standout denim directions: Crystal-studded jeans with feathered hems Light-wash, low-rise flares are decorated with heavy crystal embellishment […]
KSENIASCHNAIDER S/S 2027 – “UTC+1”
For Spring/Summer 2027, KSENIASCHNAIDER changes perspective. Anton Schnaider steps into the role of Creative Director for the first time since co-founding the brand together with Ksenia Schnaider in Kyiv in 2011. The creative conversation of Ksenia and Anton shifts this season as Anton takes the lead, going beyond developing, challenging, and extending Ksenia’s ideas, and […]
NYDJ Introduces Shape Sense Denim
NYDJ’s Fall 2026 denim news is a technology story: shaping is built into the denim fabric itself. Launched in early October 2026, Shape Sense™ Denim uses technology developed with The Lycra Company to target support around the waist while preserving the look and movement of everyday jeans. This is achieved through Lycra’s FitSense, a yarn […]
Wrangler x ROA – 2nd Collaboration F/W 2026
Following their debut collection, ROA and Wrangler return for a second collaboration, once again uniting Italian technical design with enduring heritage of American denim. The collection features the Wrangler x ROA Denim Cargo, Denim Hooded Jacket, and Denim 6 Panel Cap. All pieces are available in two Owl colorways: Owl Dark and Owl Light. Inspired […]
A.W.A.K.E. Mode – Spring 2027 Denim Looks
A.W.A.K.E. Mode’s Spring 2027 denim is unapologetic ’70s, rock-inspired, and experimental. Designer Natalia Alaverdian showed dramatic flares in medium and light washes, including denim embellished with silver rivets. The collection also plays with the brand’s signature irreverence – unexpected proportions and garments that seem deliberately turned around or reconfigured. Denim looks include: Statement flares – […]
OTTOLINGER F/W 2026 – Denim & Leather Looks
Ottolinger F/W 2026: denim & leather is a strong pairing to examine for the season’s more experimental, deconstructed denim direction. The key is whether the collection treats jeans as classic wardrobe basics. Or transforms them through distressed surfaces, asymmetric construction, and leather contrast. Ottolinger’s F/W 2026 continues the label’s exploration of raw femininity and experimental […]
Tommy Hilfiger – Fall 2026 Ad Campaign
Tommy Hilfiger unveiled its Fall 2026 campaign starring Global Brand Ambassador and K-Pop star JANG WONYOUNG. Denim anchors her wardrobe, layered with signature prep styles and worn through with her fresh, youthful perspective. From signature denim silhouettes to classic prep styles, she mixes familiar Tommy icons with her confident, charismatic and optimistic attitude. “TOMMY JEANS […]