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6397 – Spring 2027 Denim Looks
The 6397 Spring 2027 Ready-to-Wear Collection, debuted this past September. It is the brand’s very first runway show in its 13-year history since the 2013 launch Spring 2027 is pretty relevant to the denim shift we’ve been posting about over the past few months. 6397’s artistic director, Lizzie Owens, continues with the brand’s understated New […]
Adidas: Sportswear x Denim – It’s a Match!
Adidas is leaning hard into denim for Fall 2026, and the important part is that it isn’t just conventional jeans. Denim is being fused with adidas’s trackwear heritage. Keylooks from adida’s Fall 2026 denim collection: Firebird denim – the standoutThe Firebird Adicolor Denim Jeans are a mid-rise, straight-leg jean with the familiar Firebird/Three Stripes sportswear […]
Balenciaga – Spring 2027 Denim & Leather
Balenciaga’s Spring 2027 collection is definitely interesting. Because it isn’t simply a return to the oversized Demna-era look. Piccioli is taking ordinary jeans and leather jackets and giving them couture-level construction and proportion. The result is a more sophisticated version of the classic jeans + leather jacket formula. Pierpaolo Piccioli’s first Spring 2027 collection at […]
Ann Demeulemeester – Resort 2027 Lookbook
Ann Demeulemeester Resort 2027, designed by Stefano Gallici, is an important collection for denim because it moves the brand toward a cleaner, slimmer, more sharply tailored silhouette while retaining its romantic rock aesthetic. The collection blends 2000s rock-chick bohemia, early-20th-century eveningwear, James Dean references, and small-town Americana, which is why the denim feels vintage rather […]
PURPLE – Fall/Winter 2026 Lookbook
PURPLE has launched its Fall/Winter 2026 campaign, “The Classmates”. This is the follow-up to its Spring/Summer 2026 campaign, “The Neighbors.” The campaign was photographed by Kaito and styled by Terrence Munn. The location of this shot is Saint Violet Academy, a fictional school built around the idea of what “cool kids” wear. Every school has […]
Low-Rise Jeans Are Definitely On The “Rise”
After many attempts over the past few seasons to make a comeback, now they’re so back! At least, judging from what we saw in stores here in New York City. But there’s an important distinction: they are returning as one of several strong fits, not replacing high-rise or mid-rise jeans. PacSun and Hollister (we love […]
The “White Jeans After Labor Day” Question
Since I started writing for Denimology, I faced the same question every year: Is it okay to wear white jeans after Labor Day? And my answer has always been: It’s absolutely okay to wear whatever makes you feel good. And in the past few decades, designers and fashionistas have declared whites after Labor Day are […]
Tommy Hilfiger x Travis Kelce F/W 2026 Ad Campaign
For Fall 2026, Tommy Hilfiger invites Travis Kelce into his world at The Plaza. Where chance encounters with cultural icons become part of the story that could only happen in New York. Kelce enjoys his stay as guest in residence at the legendary hotel, Mr. Hilfiger’s former home and one of the city’s most storied […]
AllSaints by Aaron Esh – Fall/Winter 2026
London-based designer Aaron Esh released his debut Fall/Winter 2026 collection as the new Creative Officer of AllSaints, marking a major conceptual reboot for the brand. The Vision: Esh aims to reassert rather than completely reconstruct the brand, blending his signature Savile Row tailoring with AllSaints’ classic rock ‘n’ roll and 2000s indie sleaze DNA. The […]
Diesel F/W 2026 Ad Campaign – Let’s Go!
The Diesel FW26 ad campaign transforms perspective into an exploration of multiplicity, community, and shared cultures. Rooted in Diesel’s values of freedom, self-expression, diversity, and inclusivity, it transcends borders and remains an open story. “Let’s go. Gate check” The latest chapter in the visual collaboration between creative director Glenn Martens and art director Christopher Simmonds […]