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Hollister x Kappa Collaboration Capsule
Hollister teamed up with Italian sportswear brand Kappa to ignite global anticipation ahead of the summer soccer season. The collaboration celebrates Kappa’s European heritage and Hollister’s fashion-first aesthetic, featuring men’s and women’s pieces designed for match days, watch parties, and everyday wear. The Hollister × Kappa collab dropped April 30, 2026, as a 22-piece capsule […]
rag & bone – Resort 2027 Men’s Lookbook
The rag & bone Resort 2027 is not loud, not trend-chasing, and definitely not experimental. Instead, this collection is about quietly evolving classic American styles. And honestly? That’s exactly why it matters. Because this is the kind of denim and menswear people will actually wear daily. Swaim Hutson, head designer of rag & bone’s menswear, […]
FRAME × Alexandra Leclerc – Spring 2026 Capsule
Get ready for high fashion! Alexandra Leclerc’s collaboration with FRAME brings ‘it girl’ looks and the highly anticipated Leo jeans. French-Mexican influencer, Leclerc, has collaborated with FRAME on a new capsule collection which will be available as of May 1st, 2026. Frame introduced its newest collaboration with Alexandra Leclerc, the “It” Girl influencer, art curator and wife […]
Gap x Victoria Beckham Collaboration
The Gap × Victoria Beckham collaboration is one of the biggest high–low fashion moments of 2026. It’s a multi-season partnership kicking off with a 38-piece Spring capsule, which dropped today, April 24, 2026. The capsule blends Gap’s all-American basics with Beckham’s tailored, minimalist luxury aesthetic. Gap and Victoria Beckham partnership debutes with a Spring collection that […]
Chanel Pre-Fall 2026 – Denim Included!
More than ever this year, luxury fashion brands are going heavy into denim. And one of them is Chanel. Considered one of the most classic and established haute couture houses, Chanel now has some interesting denim looks in its Pre-Fall 2026 collection. And, of course, we love the fact that denim is becoming high fashion, […]
American Eagle x Sydney Sweeney Are Back Again!
Despite the backlash caused by their last ad campaign in July 2025, American Eagle and Sydney Sweeney are back once again. Months after conversations – and controversy – erupted over Sydney Sweeney’s American Eagle jeans ad campaign, Sweeney is back for a new summer spin on shorts with the retailer. “What brand am I wearing?” Sweeney asks in the commercial, […]
What’s So Important About Japanese Denim?
If you are a denim lover and curious about everything related to your jeans, you will come across the term “Japanese Denim” quite a lot of times. Japanese denim is considered the gold standard of denim worldwide. Not just because it’s trendy, but because of craftsmanship, heritage, and fabric quality that few other manufacturers in […]
Feng Chen Wang – Fall 2026 Lookbook
Feng Chen Wang’s Fall 2026 season moves away from literal storytelling toward a more fundamental inquiry: how opposing forces coexist, reach a balance, and continue to evolve. Rooted in the Chinese philosophical concept of 2 Forces ( Liang Yi ), this collection is built on the idea of two forces – not as opposition, but […]
Alaïa Denim Ad Campaign – Spring 2026
For Spring 2026, Alaïa launched its first major dedicated denim campaign titled “Denim – A Study of the Body”, photographed by Sam Rock and starring Mona Tougaard. With this campaign, Alaïa is branching into a new lane, denim. The collection features a line of jeans designed to sculpt and define women’s bodies. Same as the […]
Good American x Dolly Parton Collaboration
The Good American x Dolly Parton Spring 2026 collaboration – “Dolly’s Joleans” – is the third capsule between Dolly and the brand. The capsule is totally inspired by country glam and vintage Western denim. The campaign features Dolly at age 80 wearing crop tops, flared jeans, and crystal-embellished denim, emphasizing confidence and self-expression. Her signature […]