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Introducing: Masada Jeans Made In Israel

sustainable

Masada Jeans’ founder, Laurent David Vannucci, travels the earth and the seven seas in search of rare vintage denim. He carefully selects pieces for their exceptional quality and unique history. Not only is the brand all about sustainability, but we also thought their washing process is quite unique and definitely worth looking into, Vannucci doesn’t […]

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JOOP! Jeans – Fall/Winter 2025 Ad Campaign

jeans

Let’s talk about German denim brand, JOOP! Jeans today! JOOP! is a German luxury fashion house founded by designer Wolfgang Joop in 1986. The brand became known for its bold, expressive style and offerings ranging from fashion and accessories to homeware and fragrances. In 1988, the brand introduced JOOP! Jeans, a secondary denim and sportswear […]

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White Jeans For Guys – Style Report

White jeans are a bold, versatile wardrobe essential. Perfect for summer and transitional seasons. When styled right, they project confidence and effortless polish. White denim offers a fresh, polished look that complements nearly any color palette – from navy and olive to pastels and neutrals. This summer especially, white jeans fit the trending “quiet luxury” […]

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White Jeans, Guys – It’s Summer (almost)!

trend report

As promised in our feature about white jeans for the ladies, it’s your turn now, guys! White jeans for men are absolutely trending again this summer. They are a key piece in both minimalist and expressive fashion. Why White Jeans Are Trending First and foremost, white jeans always give us a sense of freshness and […]

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45R Denim – Jeans Made From Scratch

raw denim

45R is a Japanese brand renowned for its artisanal approach to denim, blending traditional craftsmanship with modern design. If you love “real” denim, if you are a convinced denimhead, then this is definitely a brand you should check out. The 45R core line includes men’s as well as women’s denim. Established in 1977, 45R emphasizes […]

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S/S 2025 – Hello Again, Low-Rise Jeans!

low-rise jeans

​Low-rise jeans are making a notable comeback this spring and summer, reimagined with modern silhouettes and styling. This resurgence blends early 2000s nostalgia with contemporary fashion sensibilities, offering a fresh take on a once-controversial trend. And bringing back the The Y2K era, a cultural phenomenon of the late 1990’s and early 2000’s. One of the other […]

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PacSun – The Casey Low-Rise Baggy Jeans

denim

The fashion world is currently obsessing with baggy and low-rise jeans, and so are we! Well, here’s some great news. I was invited to the PacSun store to have a look at the brand’s newest denim drops. Located in New York’s fashionable Soho district, the store was packed with women checking out the jeans. And […]

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Always Trending – Classic Jeans For Men

classic jeans

If there’s one thing to be said about the current men’s fashion in denim – it’s uber! Uber- and oversized, and destructed, and baggy… well, anything anti-fit. So then what if you’re not a guy who goes by fashion trends, but love your regular fit, or slim of even slightly relaxed jeans?! We hear you. […]

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Magnus Carlsen – “I Will Play In Jeans”!

denim

We always cheer when we hear about denim lovers who never give up on wearing their jeans for any kind of occasion. And that’s why we love chess grandmaster, Magnus Carlsen. During the FIDE World Blitz Chess Championship on Dec. 30, 2024 in New York City. he refused to adhere to their dress code and […]

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