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Pepe Jeans – “Take Me Somewhere” Ad Campaign

Pepe Jeans London presents ‘TAKE ME SOMEWHERE’ – a campaign inspired by the feeling of Wanderlust. Born on the bustling streets of London in 1973, the British brand has always been characterized by an eclectic urban spirit and openness to discovering the wider world. This campaign is an adventure that will quench your Wanderlust in […]

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Cuffed Jeans Are Having Their Come-Back Moment!

This spring and summer is going to be all about cuffs. When, for the past seasons, it used to be cut-off and frayed hems, it’s bye-bye scissors as of right now! Remember years ago when boyfriend jeans were the biggest rave and how we used to cuff them – welcome to this decade’s “new cuffing”, […]

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Skinny, But Not Skinny – Jeans, Of Course!

We’ve had a lot of feedback from our readers about our skinny jeans feature. Outrageous exclamations as well as heart felt thank you notes. Most of you guys out there agreed with us, though – skinny jeans are a classic, a staple must-have in any denim lovers’ closet. But still, there were also quite a […]

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Introducing @Denimology: Abrand Jeans

We are excited to introduce Abrand Jeans, a brand made and “bred” in Australia. Abrand Jeans, is the jeans brand of generation next. The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it. We create quality […]

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Yes, Metallic Jeans Are Definitely A Thing!

Metallic pants used to be what we thought of festive, special occasion statement pieces. Not anymore. For the past few seasons metallic jeans have become very much present in many denim collections and, somewhat but not quite yet, available at retailers online and in brick and mortar stores. But this season (as well as for […]

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Embellished Jeans Are Having Their Comeback Moment!

Christmas party season doesn’t have to mean squeezing into shapewear, dusting off your old LBD and spending the night feeling uncomfortable and, let’s be honest, a little bit cold. Because, in our opinion, jeans paired with any nice top will never go out of style. This said, there is one way to make your outfit look even […]

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