Your Daily Denim Destination
Tommy Hilfiger just launched the TOMMY HILFIGER “Always Denim” Fall 2026 campaign starring Romeo Beckham. Set within The Mark Hotel, where New York style and cultural influence meet, Romeo hosts a new generation of fashion insiders in a fresh expression of Classic American Cool. Effortless, optimistic, and always rooted in denim. A longtime symbol of New York’s style scene, […]
Christophe Decarnin (former Balmain and Faith Connection) enters a new chapter with the launch of his first-ever namesake product, created in an exclusive collaboration with BOND. After years away from the spotlight, Christophe Decarnin returned to fashion with a highly exclusive collaboration for BOND, a members-only luxury commerce platform. Rather than launching a new brand, Decarnin chose […]
This month, Hollister launched its women’s fall denim campaign with popstar Freya Skye. The collection celebrates self-expression, confidence, and the versatility of denim made for modern moments. At the center of the campaign is Freya Skye, who embodies what it means to be “Made for this Moment.” Because she tours and lives in denim, Freya […]
Yes, Louboutin is about those red-soled women’s shoes. And now, including men’s. Red soles? Yes, absolutely! But what we love about this cmpaign is that they’re wearing denim. Haute couture shoes with denim are definitely a thing! The biggest fashion news surrounding Jaden Smith this season is his debut Fall/Winter 2026 campaign for Christian Louboutin, […]
LOEWE’s Fall/Winter 2026 campaign marked the continued evolution of the house under creative directors Jack McCollough and Lazaro Hernandez. Rather than a traditional studio campaign, the imagery was photographed by Talia Chetrit on the volcanic island of Tenerife, creating a dramatic contrast between raw landscapes and LOEWE’s highly crafted luxury pieces. The imagery highlights the […]
Paris Hilton is the face of Old Navy’s “It’s Old Navy” Summer campaign. She stars in this campaign, including her iconic song “Stars Are Blind” as well as her famous catchphrases. Also featured are her mother, Kathy Hilton, and other reality stars, including Ciara Miller and Rob Rausch. “Paris Hilton is the perfect summer muse […]
Calvin Klein just launched “Jung Kook for Calvin Klein,” a limited-edition capsule collection created with the brand’s global ambassador and pop superstar. And this is not the first time CK and Kook are working together – their collaboration actually dates back to 2023 when they collaborated on their first ad campaign. But this is their first fashion […]
Louis Vuitton’s resort 2026 campaign is shot the way a good travel photograph works. Everything looks like it happened, and nothing looks arranged. Photographed by Cass Bird and styled by Marie-Amelie Sauvé, the images move through rocky shorelines, old village streets, and clear blue water. A very different mood from recent LV campaigns. Denim in Resort […]
The Spring/Summer 2026 PURPLE BRAND campaign, named “The Neighbor”, is all about elevated denim, very relaxed tailoring, and statement essentials built for the season ahead. The brand explored the collection through the latest campaign imagery featuring the pieces shaping Spring/Summer 2026. Shot by photographer Kaito, the campaign builds towards a multigenerational family portrait, reflecting PURPLE’s […]
Despite the backlash caused by their last ad campaign in July 2025, American Eagle and Sydney Sweeney are back once again. Months after conversations – and controversy – erupted over Sydney Sweeney’s American Eagle jeans ad campaign, Sweeney is back for a new summer spin on shorts with the retailer. “What brand am I wearing?” Sweeney asks in the commercial, […]