Your Daily Denim Destination
DKNY – an iconic American fashion brand since we can remember – this year marks their 35th anniversary. So who’s better to front the return of this ultimate American brand than ultimate American girl Kaia Gerber?! In a bold move echoing the spirit of a new generation, DKNY reveals Kaia Gerber as the new face of the […]
Inspired by the laid-back lifestyle of Southern California’s coast and its ’90s roots, Mavi’s SS24 collection channels retro-era design and features earth-friendlier fabrics. The campaign reflects LA’s natural beauty and laidback lifestyle, with enduring denim styles and effortless but elevated essentials. The brand continues to move towards their goal of having 100% sustainably produced denim […]
Calvin Klein’s ad campaign “affair” with Jungkook which started last year, continues with the brand’s spring 2024 edition. Jungkook’s Calvin Klein Jeans spring 2024 campaign was shot by Mert Alas and styled by Emmanuelle Alt. Above you can see the campaign video shot. The black and white imagery, true to the American lifestyle brand’s ’90s […]
FOREVER LA, FOREVER MANKIND Forever LA, Forever Mankind is a love letter to the vibrant and diverse city of Los Angeles, the birthplace of the brand, nearly two decades ago. Honoring the city’s unique culture and distinctive point of views, the campaign sets out to showcase the uniquecosmopolis and attitude of the city’s creative inhabitants […]
For their pre-spring 2024 ad campaign Bottega Veneta really got something cool going on! Together with A$AP Rocky the brand transformed candid paparazzi shots into a unique fashion campaign. And Kendall Jenner included. The American rapper has joined Bottega Veneta to front its campaign, bridging the gap between photographers and celebrities with paparazzi-induced imagery. The campaign […]
GUESS and MARCIANO have unveiled their latest Spring/Summer 2024 ad campaign, featuring the return of Spanish-Argentine model, influencer, and TV star, Georgina Rodriguez. This collaboration marks Rodriguez’ second appearance in the brand’s promotions, indicating a strong ongoing partnership. The SS24 campaign, directed by GUESS’ CEO, Paul Marciano, and captured by fashion photographer, Tatiana Gerusova, epitomizes […]
FRAME announced the continuation of its collaboration with supermodel Gisele Bündchen for its Spring 2024 collection. The campaign, photographed by FRAME Co-Founder and Creative Director, Erik Torstensson, captures Gisele in a series of intimate and relaxed settings in Miami, wearing the brand’s latest designs, including denim, of course! According to FRAME, the campaign is intended to show a […]
Ok, right, so this is not really all about denim only, but like more about what you do wear UNDER your jeans, underwear! BUT, SO, THEREFORE —- We all love Calvin Klein jeans, and yes, definitely, their underwear at least as much! So this is why we’re posting today the spring 2024 Calvin Klein ad […]
Pepe Jeans London is celebrating its 50th anniversary in (denim) style with their fall/winter 2023 ad campaign titled “I Love London”, featuring British model Lila Moss. The daughter of fashion icon, Kate Moss, explores the city clad in the new season’s eye-catching denim looks. The campaign was shot by photographer Alasdair McLellan, capturing Moss as she embarks […]