Your Daily Denim Destination
For Fall 2026, Tommy Hilfiger invites Travis Kelce into his world at The Plaza. Where chance encounters with cultural icons become part of the story that could only happen in New York. Kelce enjoys his stay as guest in residence at the legendary hotel, Mr. Hilfiger’s former home and one of the city’s most storied […]
Calvin Klein’s ‘Feel the Fit’ is a multi-chapter Fall 2026 denim campaign, built around the idea that finding the right pair of jeans changes how you move, feel and carry yourself. Chapter 1 – Tate McRae Launched August 25, 2026, the first chapter stars Tate McRae. It was directed by Carlijn Jacobs and uses dance […]
The Diesel FW26 ad campaign transforms perspective into an exploration of multiplicity, community, and shared cultures. Rooted in Diesel’s values of freedom, self-expression, diversity, and inclusivity, it transcends borders and remains an open story. “Let’s go. Gate check” The latest chapter in the visual collaboration between creative director Glenn Martens and art director Christopher Simmonds […]
7 For All Mankind introduces Chloë Sevigny as the face of its Fall Winter 2026 campaign, titled “In the City, Off Duty”. The campaign centers on a relaxed approach to dressing shaped by instinct, movement and the changing pace of a day in New York. {And YES, those are definitely skinny jeans — AND super low rise♨️} Chloë Sevigny […]
This Fall, Gap unveils “Denim on your own,” its Fall 2026 campaign starring musician Malcolm Todd and actress Inde Navarrette. Set to Malcolm Todd’s original rendition of Robyn’s iconic anthem “Dancing on My Own,” created specifically for this campaign, Gap brings together two rising talents from different creative worlds. United by a shared confidence but […]
J.Jill just launched a new influencer-led denim campaign, pairing a multigenerational group of fashion creators with real women to style the brand’s expanded, fit-first collection. Through a partnership with a select group of multigenerational fashion creators and industry stylists, the campaign unveils a new era of denim at J.Jill – celebrating the collection’s versatility and […]
Tommy Hilfiger just launched the TOMMY HILFIGER “Always Denim” Fall 2026 campaign starring Romeo Beckham. Set within The Mark Hotel, where New York style and cultural influence meet, Romeo hosts a new generation of fashion insiders in a fresh expression of Classic American Cool. Effortless, optimistic, and always rooted in denim. A longtime symbol of New York’s style scene, […]
Christophe Decarnin (former Balmain and Faith Connection) enters a new chapter with the launch of his first-ever namesake product, created in an exclusive collaboration with BOND. After years away from the spotlight, Christophe Decarnin returned to fashion with a highly exclusive collaboration for BOND, a members-only luxury commerce platform. Rather than launching a new brand, Decarnin chose […]
This month, Hollister launched its women’s fall denim campaign with popstar Freya Skye. The collection celebrates self-expression, confidence, and the versatility of denim made for modern moments. At the center of the campaign is Freya Skye, who embodies what it means to be “Made for this Moment.” Because she tours and lives in denim, Freya […]
Yes, Louboutin is about those red-soled women’s shoes. And now, including men’s. Red soles? Yes, absolutely! But what we love about this cmpaign is that they’re wearing denim. Haute couture shoes with denim are definitely a thing! The biggest fashion news surrounding Jaden Smith this season is his debut Fall/Winter 2026 campaign for Christian Louboutin, […]