Your Daily Denim Destination
So ok, we know that fashion these days makes it easy for us to choose or our inseam length. Any inseam length will be okay because we’re just going to snip them off anyway. Right? No, absolutely not right. Because it’s not only about inseams, but about the whole fit of the jeans. The waist, […]
American Eagle wants to inspire you to ‘Live Your Life’ through self-expression and connection. The call call to action is meant to encourage today’s digital generation to enjoy the world around them through optimism, culture and connection with themselves and others. Live Your Life was first debuted by the AE brand 20 years ago and today it […]
“American Eagle: A Match Made in Denim” is a campaign that highlights American Eagle’s expertise in creating perfect denim pieces. This unique collaboration, actually their first of this kind, is a soft and stretchy athleisure collection that looks like denim. The limited-edition capsule is inspired by AE’s best-selling jeans and uses the same innovations that […]
Once again, Pride Month is here bringing a range of colorful collections with it. And you must of course celebrate proudly in your favorite denim outfit. Each June, LGBTQIA+ communities and identifying individuals come together to celebrate the power of identity, belonging, and self-expression. And, as every year, many labels have launched vibrant collabs including […]
Fashionistas and, in fact, most of the trend conscious people have been confirming that skinny jeans for women are second or third choice these seasons. But not so for the guys. Even though the baggy and oversized denim trend has been going on for a few years, the skinny jean has and still is a […]
HER/SHE EDITION After long winter months of “too cold for ripped” – finally spring is back. And bringing back one of the most popular denim trends of the last decades. The ripped, destructed, and destroyed denims. Spring and summer – the time to show off some skin again – and we are totally on it! […]
Come on guys! Let’s face it. When it comes to “real reality” admit it – you’re still reaching for your beloved skinnies. Even yours truly who’s been an anti-skinny activist for ages – I plead guilty. There’s just nothing that beats the classic uniform of jeans/shirt/blazer. Wearable for any occasion. In any situation. For any […]
When you’re 5’4″ or under, shopping for the perfect pair of petite jeans can sometimes be quite nerve racking, discouraging, and – like in my case – where are my scissors 😂 Between gaping waists and inseams that don’t hit quite right, finding that magical pair that fits perfectly is the ultimate sartorial challenge. And […]
So you’ve checked out our fall/winter 2023 as well as the upcoming spring/summer 2024 lookbooks we’ve featured here @Denimology. And – confusion – so what is it in fact, what are we wearing right now? Suggestion – do it like EmRata on the cover of BAZAR: Ok, but – what should I be doing about […]
Part of our job description is that we obviously need to be on top of the latest denim trends, styles, washes, cuts… One of the most fun ways to find out is visiting showrooms and preview the up-coming collections. And that, besides checking out online and brick-and-mortar stores. We chat a lot with the sales […]