Your Daily Denim Destination
Wrangler® and Avirex, the legendary purveyor of luxury American leather, collaborated in an exclusive capsule collection. This collaboration represents a bold fusion of two distinct worlds: durable, deep-rooted Western fashion and aviation-inspired streetwear, designed for the next generation of tastemakers. While Wrangler brings over 75 years of Western dominance, Avirex injects a distinctive urban edge […]
Calvin Klein’s Spring 2026 campaign starring Dakota Johnson is one of the most talked-about fashion campaigns of the year. It marks Johnson’s first campaign for the brand and continues Calvin Klein’s tradition of minimalist, sensual denim and underwear advertising. The visuals focus on “less is more” sensuality. Simple settings, minimal styling with emphasis on the […]
The collaboration between Madewell and Benjamin Talley Smith is a limited-edition denim capsule and it’s one of the most craft-focused denim projects the brand has done. Talley is known in the industry as the “denim whisperer”. He is totally obsessed with fit, wash, and the construction of his denims. “Over 20 people touch the jeans- […]
For Wrangler. building on the momentum of this spring’s launch, Summer 2026 is a natural evolution in design and attitude. Inspired by the pulse of summer festivals and life on the road, the collection fuses vintage Western glam with a bold, modern edge. Think signature bell bottoms kissed with flame decals, sleek sleeveless denim tops […]
Exactly one year after their first collaboration, GAP reunites again with Harlem’s Fashion Row. The idea behind this collaboration is offering emerging black designers a real platform, support, and visibility through a global brand partnership. GAP and Harlem’s Fashion Row reunited for a special Spring 2026 denim capsule celebrating diversity, creativity, and black cultural influence […]
Lifestyle brand, American Eagle, has signed up with Spanish footballer, Lamine Yamal, as its global brand ambassador in a historic multi-year partnership. Yamal is one of the most promising young football talents worldwide. The contract runs for five years starting in summer 2026 and is the first multi-year partnership of its kind for the brand. […]
Kaia Gerber has joined RE/DONE, the Los Angeles based denim brand originally known for upcycling vintage Levi’s jeans. Gerber will be an investor, creative partner, and advisory board member. She’ll be helping shape brand strategy, contribute to collection development, and work on creative direction for campaigns. “RE/DONE has always felt like a natural extension of […]
Wrangler partnered again with country music star Lainey Wilson. This time it is for Wrangler’s Spring 2026 ad campaign. This newest collection is focused on Western heritage, boho flair, and definitely bold denim styles. Blending classic Wrangler denim with Lainey’s rock-n-roll meets cowgirl aesthetic. Yeah, when Wrangler and Wilson team up, you can count on two things: authentic western […]
The KSENIASCHNAIDER x Lee Cooper collaboration merges British denim heritage with the avant-garde, upcycled aesthetic of the Ukrainian label. Founded in London in 1908, Lee Cooper began its story with workwear. Its focus on quality, durability, and functionality defined the brand’s identity as the original British denim label. These same principles resonate with KSENIASCHNAIDER’s philosophy: […]
Wrangler and Filson have come together this fall, releasing a limited-edition, 10-piece capsule collection capturing the spirit of the American frontier in form, function, and style. Designed as a true meeting of minds and materials, one forged in denim and one born of waxed canvas and wool, the collection fuses the DNA of both brands. […]